The Balvenie launches its final installment of The Craftsmen’s Dinner. This year, the series of short films, hosted by renowned Michelin starred chef, Michel Roux Jr., takes place at The Balvenie Distillery in Scotland, where Michel gets sparks of inspiration from the craftspeople behind the whisky. Spending a week at the distillery, Michel aims […]
Tanqueray, the gin brand owned by Diageo, has created what it’s calling the UK’s first Negroni fountain. The brand is marking the launch of its orange-flavoured gin Tanqueray Flor de Sevilla with a Spanish inspired fountain that will feature in bars across London and Manchester. Tanqueray said it took inspiration from the old drinking fountains […]
Glenfiddich is launching a new campaign created by creative agency Space to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign launches on July 23rd in the USA first followed by other lead markets, and is part of the brand’s continued drive to recruit new drinkers into the […]
Islay’s most remote distillery is harnessing the ‘The Sound of Islay’ in a new brand positioning and marketing campaign aimed at celebrating the rugged, romantic isolation of Bunnahabhain and its sea-faring heritage. A play on both the distillery’s location on the narrow strait of sea between Islay and Jura, as well as the brand’s Gaelic […]
National Geographic has collaborated with Coors Light for a six-part branded content micro-series, ‘My Next’. The films see two accomplished explorers completely removed from their comfort zones as they set off on separate adventures to opposite ends of the world. Multi-award-winning content studio Evolve Studio produced the series and provided end-to-end post production. The project […]
International beer giant, Heineken, have released their first TVC for Birra Moretti, the ‘final piece of the jigsaw’ in scaling the brand. Founded in 1859, Birra Moretti have nurtured their product into the fastest growing alcohol brand in the UK today and have stood true to their motto, ‘great beer, great food, great company’ in […]
The pub – a cultural institution, quintessentially British icon and bedrock of local communities – faces significant challenges ahead. With increasing financial pressures from a range of taxes, three local pubs close their doors for good every day. Now, Britain’s Beer Alliance – the cross-industry group comprising brewers and pub companies large & small, as […]
Tattoos aren’t just an art form, but a means of personal expression that continues to evolve as tattoo artists push creative boundaries with ink. Leading into National Tattoo Day, Bulleit Bourbon is teaming up with four trailblazing artists and shaking up tattoo culture with the announcement of Bulleit Bourbon Tattoo Edition. The latest Frontier Work […]
The innovative Underground Spirits range of gin and vodka has been given a fresh new look by drinks design agency Denomination that draws on its Canberra roots and emphasises the science behind the uniquely smooth spirits. Underground Spirits is an independent, multi-award-winning vodka and gin distillery that partnered with Denomination to develop its strategic brand […]
Throughout history, people have negotiated, prepared or at least celebrated deals in Finnish saunas. In the sauna, people are their most genuine selves and decisions are made fairly and in good spirit. During the upcoming summit, Karhu beer – along with its agency hasan & partners – wants to help ensure these things it believes […]