The makers of Smirnoff vodka announce a new partnership with American actor, author and environmentalist, Ted Danson, as an extension of the Smirnoff No. 21 vodka campaign “Only the Best For Everyone.” As part of the partnership, Smirnoff worked with Danson to co-curate a comical series of short videos, which are now available to view on YouTube as […]
Oscar-nominated film director Guillermo del Toro, has brought his imaginative art to an unlikely canvas, an intricately elaborate, limited-edition release from Patrón tequila. This partnership marks one of the first collaborations in which del Toro has engaged outside of the entertainment industry, and among a handful of partnerships carefully selected by Patrón over its long […]
Heineken officially launched its global Formula 1 (F1) partnership in 2016 with two new campaigns; When You Drive, Never Drink and More Than A Race. Both campaigns were rolled out across multiple markets on TV and digital platforms in 2016 and will continue to air throughout 2017. Heineken is the F1 Event Title Partner of […]
Spanish beer brand San Miguel, will host a three-day interactive consumer event in central London, targeting adventure seekers and inspiring them to celebrate life’s riches. Taking place between 19-21 July, The San Miguel Experience will be housed in iconic London venue, One Marylebone, and will include a range of exclusive masterclasses, live demonstrations and workshops. […]
Alex, the passionate home cook behind “Alex French Guy Cooking” YouTube channel, has just released the final video of his DIY winemaking series, How To Make F* Wine at Home. In this 5 episode series, this Paris-based self-taught cook who achieved YouTube recognition by joining Jamie Oliver’s FoodTube network, is teaching viewers how to make their very own […]
Hennessy, one of the world’s best-selling Cognac, is proud to reveal the Hennessy X.O 2017 limited edition bottle by Marc Newson, launching across the US starting July, 2017. In the hands of the world-renowned designer, a dynamic, streamlined variation on the bottle’s iconic shape breaks convention and propels Hennessy X.O, the world’s original Extra Old Cognac, […]
Beginning July 6, 11 states will see their namesake on Budweiser bottles and cans as part of the brand’s latest evolution of its iconic summer packaging. Available through the end of September 2017, Budweiser’s newest look celebrates the local states Budweiser and its breweries call home. Since 1876, Budweiser has been proudly brewed across America […]
Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a UK-wide sampling campaign. The augmented reality app will give away 10,000 free pints, redeemable in Mitchell & Butler outlets, to people who successfully ‘snatch’ and hold onto their prize for up to six hours. The virtual treasure hunt app allows […]
Savvy are pulling out all the stops at Imbibe Live 2017, bringing interactive technology specifically designed for retail to promote the relaunch of the Britvic Lifting Spirits range in the on trade. The technology dubbed ‘Perch’ unites physical products with digital content to create innovative engagement with shoppers. Perch acts as a dynamic product spotlight […]
Fuller’s craft lager brand, Frontier, revealed the details of its summer 2017 partnership with Time Out London, set up by media agency UM London. The new partnership combines Frontier’s core passion points of music, food and drink with Time Out’s status as the leading global media and entertainment brand that inspires and enables people to […]