Actor Matthew McConaughey is taking the lead for another campaign for Wild Turkey, a bourbon for which he is creative director and brand ambassador. This time he’s a food delivery star for the brand, handing out over 4,500 turkeys to the residents of Lawrenceburg, Kentucky, where the bourbon is based, just in time for Thanksgiving.
In the marketing event, by J. Walter Thompson New York, the star personally dropped off turkeys to residents of the town on his 48th birthday, making for a gift to both he and his poultry recipients. It was also a thank you to the town for supporting the distiller for over 100 years.
In the nearly five-minute docu-style video, we see the award-winning actor speaking first to the employees of Wild Turkey before heading out into the community.
He states in his pep talk: McConaughey got the crowd excited for a day of service, saying: “We believe, in our family, that the more you’re thankful for, the more you’re going to create in your life to be thankful for. So, thank you for being here. Let’s go make some people happy!”
He drives a Wild Turkey-branded truck and starts ringing doorbells, handing out Butterball frozen turkeys to unsuspecting neighbours, all of whom are appreciative of his charitable efforts on behalf of the brand. The personable actor poses for photos and chats with locals on his quest to cover the town.
At the end of the video, it states that 580 turkeys were also delivered to the local food pantry and nursing home and 50,000 meals were donated through Share Our Strength to families in need. In turn, viewers are encouraged to donate to Share Our Strength and the #WildTurkeyGivesBack movement.
The site states: “We’re inviting everyone to join Wild Turkey’s Friendsgiving to End Hunger campaign to support families in need. You can either host a Friendsgiving fundraiser in your own hometown or make a donation to support Share Our Strength’s work to end hunger in America. By making a donation through the page, you can double your impact because Wild Turkey will match all gifts up to $5,000.”
Source: The Drum