Fentimans, the botanically brewed soft drinks and mixers brand, has unveiled a new visual identity as part of its first-ever ad campaign for its mixers range, following new consumer research. The research, which was conducted by the Northeast based drinks brand as part of their 2022 Trends Report, shows that 52% of consumers regularly buy […]
Heineken® Silver with the help of Le Pub and BBH celebrated sneaker virtuoso Dominic Ciambrone, also known as ‘The Shoe Surgeon’, have teamed up to drop Heinekicks: limited-edition sneakers that will have you “Walking on Beer”. The collaboration follows the launch of Heineken® Silver, and sets out to celebrate the innovation behind the smooth, easy-to-drink […]
Scapegrace Black, a naturally black gin from New Zealand, is being launched in the UK, joining Scapegrace Classic and Scapegrace Gold in the portfolio distributed by Hi-Spirits. The latest premium gin from the award-winning Scapegrace distillery in New Zealand, Scapegrace Black uses a unique collection of natural extracts to achieve its deep black colour, which […]
ALL HAIL THE FESTIVE SPIRIT:
With the festive season in full swing, on Friday 13th December, Londoners will be given the chance to enjoy a festive tipple whilst on-the-go in the back of a taxi, thanks to the launch of the UK’s smallest G&T bar , which has been unveiled by Schweppes. Decorated to resemble a luxurious Christmas bar, featuring timber […]
Behavioural communications agency HeyHuman is launching the first pan-African Guinness Innovation campaign to support Guinness Smooth, a refreshing new variant. The campaign will run across five markets and is designed to address the perception of Guinness and recruit younger and female consumers into the stout category. HeyHuman was involved in developing the brand and campaign […]
London design studio ShopTalk gives single-estate distiller, Chase, an iconic brand refresh for its potato vodka range, to coincide with its tenth birthday. Premium British vodka is making a bigger splash than ever in the spirits world, giving Russian and Polish varieties a run for their money. Chase, a family-run distillery that operates out of […]
Fall is here, and Busch Beer wants to give Americans even more reasons to get outside and enjoy their public lands, which is why the brand has launched an outdoor challenge nationally in forests across the country, inviting America to celebrate the great outdoors this fall with the motivator of free beer (or cash equivalent). […]
Design Bridge share their latest work creating the branding for The Palm: the latest rosé from the Whispering Angel family of wines. Leveraging on the success of their existing premium portfolio, Whispering Angel have created The Palm as an entry level rosé to appeal to a younger, fashionable, female audience. Design Bridge’s challenge was to create a brand that epitomised a fun, aspirational […]
Branding and design agency Biles Hendry has created a range of four blended scotch whiskies to appeal to millennials, in response to a new Creative Challenge on alcohol set by FMCG title The Grocer. Millennials are driving growth in the spirits sector, with gin experiencing the greatest surge, but blended scotch has failed to capitalise […]
Following another record year of growth, Edinburgh Gin is launching its first national advertising campaign to kick-off the Summer season. The campaign, which calls on consumers across the UK to “Do Your Gin Thing”, is a nationwide outdoor and social media campaign that reflects the brands growth in distribution across the country. It will also […]