Mike’s Hard Lemonade & 21st Century Fox in Alcohol Justice Doghouse

Mike’s Hard Lemonade & 21st Century Fox in Alcohol Justice Doghouse

“Comic book characters should never be used to sell alcoholic products,” stated Bruce Lee Livingston, Executive Director / CEO, Alcohol Justice. “Kids are inherently targeted, PR damage to the brands is substantial, and shareholders should scream for heads to roll.” Livingston is referring to the current cross promotion of a Mike’s Harder Lemonade alcopop with […]

Diageo Admits Targeting 18-24 Year Olds for Red Stripe Alcopop

Diageo Admits Targeting 18-24 Year Olds for Red Stripe Alcopop

A Jamaican-based Diageo representative, Erin Mitchell, has admitted that a youth-oriented, alcopop product is being tested on the 18-24 year old market in Jamaica and is being considered for United States distribution. With a shocking display of truth rarely seen among alcohol producers, the Red Stripe Beer brand manager stated that a new raspberry Flavored […]