Aldi pledges to donate 10 million meals to families facing hunger

Supermarket Aldi has created an emotive ‘Hunger Monster’ animation that personifies the concept of hunger to bring to life its devastating effects. · The animation has been voiced by England footballer and campaigner, Marcus Rashford MBE, who lends his support to the pledge,

Aldi pledges to donate 10 million meals to families facing hunger

One in five children  live in food poverty. To help combat hunger’s devastating effects, supermarket Aldi is pledging to donate 10 million meals to families in need in 2021 – working with giving platform Neighbourly, and with the support of Marcus Rashford MBE.  The heart-breaking issue of child food poverty has seen a dramatic increase due to the Covid-19 pandemic and the problem is only expected to […]

Kevin the Carrot is back! Aldi’s Christmas advert premieres featuring the nations favourite root vegetable marking the beginning of the festive season

· Created by McCann UK, Aldi’s Christmas advert follows the teaser which premiered earlier this week and saw Kevin the Carrot left adrift after a Top Gun style fighter jet adventure · New characters include Harry the Hedgehog alongside beloved actor Jim Broadbent playing Father Christmas · 33m people tuned in to see Kevin the Carrot in Aldi’s Christmas advert last year, which was crowned the most effective Christmas advert of 2019

Kevin the Carrot is back! Aldi’s Christmas advert premieres featuring the nations favourite root vegetable marking the beginning of the festive season

Supermarket Aldi has premiered its Christmas advert which sees the nation’s most beloved vegetable, Kevin the Carrot, return to screens to mark the start of the festive season and bring back the much needed wonder and magic of Christmas. The country was left on tenterhooks and rooting for the plucky carrot’s safe return following his appearance earlier this […]

ALDI Idents Depict A Slice Of Life

Supermarket reveals its gingerbread family in sponsorship idents for The Great British Bake Off

ALDI Idents Depict A Slice Of Life

As Channel 4’s The Great British Bake Off returned to our screens last night, Aldi revealed its sponsorship idents. Created by McCann UK, the idents centre around Aldi’s gingerbread family. The family of four, piped in Aldi’s brand colours take part in series of everyday ‘family’ moments, many of which are easily rectified by putting […]

ALDI Brings Back Its Classic ‘Like Brands. Only Cheaper’ Adverts

ALDI Brings Back Its Classic ‘Like Brands. Only Cheaper’ Adverts

Supermarket Aldi is bringing back the iconic ‘Like Brands. Only Cheaper’ adverts this week, featuring everyone’s favourite gin-loving great-grandmother, now 91-year old Jean Jones. From this week, the four creatives, which are running for a limited time, are set to remind the nation that like Jean, they too can make huge savings across quality products […]

Aldi Hires Pro Gamers in Mission to Bring Back Family Dinner Time

Aldi Hires Pro Gamers in Mission to Bring Back Family Dinner Time

A staggering 38% of British children refuse to sit down at the family dinner table, according to new data commissioned by Aldi, with over a quarter of UK parents blaming online gaming for this phenomenon.  As a champion of bringing families together round the dinner table, Aldi is launching an online service to help parents […]

ALDI Launches Four New Ads Part of its ‘The More The Merrier’ Campaign

ALDI Launches Four New Ads Part of its ‘The More The Merrier’ Campaign

ALDI has launched four new 15-second TV spots part of its ‘The More the Merrier’ campaign via BMF Australia. Australian Christmas is a rolling feast where friends, neighbours, and distant cousins can drop over at any time. When people shop at ALDI you’re always prepared for a crowd, because you know you’re getting great quality […]

Study reveals most engaging UK online grocery apps/website

Study reveals most engaging UK online grocery apps/website

With the days of heading to the supermarket almost over for most Brits as they trade trolleys for home delivery, mobile data platform Ogury is today announcing its new study which analyses over 32,000 mobile devices for mobile web usage and over 1.4 million app owners in the UK. Both apps and online websites have […]

Dave Says Pie was ‘Not Bad’ in the Latest ‘Good Different’ Ad from ALDI Australia

Dave Says Pie was ‘Not Bad’ in the Latest ‘Good Different’ Ad from ALDI Australia

ALDI’s success in Australia has been built on listening to what shoppers want. Long before Woolworths introduced customer reviews, ALDI Testers Club was inviting shopper feedback and using it to develop better quality products. As part of the ‘Good Different’ brand platform ALDI is launching a 30-second TV ad via BMF, to tell Australians that […]

ALDI Says ‘Stop and Smell the Savings’ in its Newly Launched Campaign

ALDI Says ‘Stop and Smell the Savings’ in its Newly Launched Campaign

People tend to switch into autopilot mode when they step into a supermarket. They stick to their shopping list (whether physical or mental), and many shoppers have typecast ALDI for specific products. The problem is, when you’re on autopilot at ALDI, you can easily overlook quality products will save you lots of money. This is […]