Takis Drop Codes, a fly poster campaign from Takis and Publicis•Poke, harnesses Gen-Z’s love of exclusive drops and code cracking to promote the hottest drop of the year: Takis coming to Aldi. After years of it being nearly impossible to get your hands on a bag of a Takis, the Gen Z-loved spicy snack is […]
SEVEN BRO7HERS BREWING CO is launching two fruit beers into ALDI stores this Summer. The Salford-based brewery will hit shelves across the UK in early April with a Watermelon Wheat Beer and Passion Fruit Pale– both popular beers have been adapted and branded exclusively for the retailer. Sold in a 440ml cans, the two cans […]
It is often said that breakfast is the most important meal of the day, providing essential nutrients and energy for the day ahead. However, the heart-breaking reality is that almost half (44%) of parents from lower income families are skipping meals to ensure their children have enough food to eat, with breakfast being the most […]
Aldi has teased its anticipated Christmas ad on social media today (Sunday 6th November) – paying homage to the iconic 1998 Nike World Cup Advert. It features everyone’s favourite family of carrots, Kevin is joined by his wife Katie and kids, Baby Chantenay and Jasper in an airport. But will they all make the flight? Created […]
FUN Complete Mocktail Range For ALDI
Supermarket Aldi has created an emotive ‘Hunger Monster’ animation that personifies the concept of hunger to bring to life its devastating effects. · The animation has been voiced by England footballer and campaigner, Marcus Rashford MBE, who lends his support to the pledge,
One in five children live in food poverty. To help combat hunger’s devastating effects, supermarket Aldi is pledging to donate 10 million meals to families in need in 2021 – working with giving platform Neighbourly, and with the support of Marcus Rashford MBE. The heart-breaking issue of child food poverty has seen a dramatic increase due to the Covid-19 pandemic and the problem is only expected to […]
· Created by McCann UK, Aldi’s Christmas advert follows the teaser which premiered earlier this week and saw Kevin the Carrot left adrift after a Top Gun style fighter jet adventure · New characters include Harry the Hedgehog alongside beloved actor Jim Broadbent playing Father Christmas · 33m people tuned in to see Kevin the Carrot in Aldi’s Christmas advert last year, which was crowned the most effective Christmas advert of 2019
Supermarket Aldi has premiered its Christmas advert which sees the nation’s most beloved vegetable, Kevin the Carrot, return to screens to mark the start of the festive season and bring back the much needed wonder and magic of Christmas. The country was left on tenterhooks and rooting for the plucky carrot’s safe return following his appearance earlier this […]
Supermarket reveals its gingerbread family in sponsorship idents for The Great British Bake Off
As Channel 4’s The Great British Bake Off returned to our screens last night, Aldi revealed its sponsorship idents. Created by McCann UK, the idents centre around Aldi’s gingerbread family. The family of four, piped in Aldi’s brand colours take part in series of everyday ‘family’ moments, many of which are easily rectified by putting […]
Supermarket Aldi is bringing back the iconic ‘Like Brands. Only Cheaper’ adverts this week, featuring everyone’s favourite gin-loving great-grandmother, now 91-year old Jean Jones. From this week, the four creatives, which are running for a limited time, are set to remind the nation that like Jean, they too can make huge savings across quality products […]
A staggering 38% of British children refuse to sit down at the family dinner table, according to new data commissioned by Aldi, with over a quarter of UK parents blaming online gaming for this phenomenon. As a champion of bringing families together round the dinner table, Aldi is launching an online service to help parents […]