New campaign aims to normalise moderation by empowering consumers to switch between Gordon’s Pink and Gordon’s Pink 0.0% in the same occasion Gordon’s, the world’s No.1 international gin¹, is today unveiling its new ATL campaign, ‘Mix It Up’. The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, […]
GLOBAL CREATIVE PUTS THE WORLD’S NO.1 INTERNATIONAL GIN INTO REAL LIFE OCASSIONS Gordon’s, the world’s best-selling international gin, is today announcing a brand evolution that casts a new direction for its creative expression with refreshed design principles and positioning that reinvigorates the brand for a modern audience. First created in 1769, Gordon’s mastered the classic London Dry Gin and […]
First new global brand campaign since 2018 encourages us to elevate the everyday and to make all our moments, magnificent The latest global Tanqueray campaign invites people to Live Magnificently by actively choosing to make the moment, right now, as special as it can be. Delivering a mindset of magnificence, the campaign delivers a rallying cry […]
Johnnie Walker, the world’s number one Scotch Whisky, today launches a new, through-the-line global campaign putting a spotlight on one of the brand’s most iconic and best-selling whiskies, Johnnie Walker Black Label. Launching after a record year for the brand, it comes in the wake of the successful Johnnie Walker Keep Walking campaign from 2021, […]
Big Zuu voices new Captain Morgan campaign celebrating self-expression Captain Morgan shifts from celebrating ‘spice’ as the ingredient that makes Captain Morgan Original Spiced Gold delicious to celebrating ‘spice’ as the individuality people bring to social occasions Captain Morgan today [8th August] launches the first installment of its new global ‘Spice On’ campaign. The digital first […]
Budweiser is using its new alcohol-free sub-brand, Prohibition, for an ad campaign tackling drink-driving over the Christmas period. The ads, which appear in out of home sites and digital platforms throughout December, are running in collaboration with the Department for Transport’s road safety campaign, THINK! The campaign was created by Anomaly and the media agency […]
To celebrate how ‘every friendship has a twist,’ Twizzlers and Anomaly selected 16 artists to design a fun series of limited edition packaging, illustrating the various ways in which people enjoy Twizzlers together. Nice Shoes Creative Studio, led by Creative Director Matt Greenwood, came on board to introduce and explore the worlds of these packages […]
Budweiser, no stranger to the Super Bowl, will use its coveted minute of advertising airtime to celebrate the American dream – a central theme for the brand in 2017. To officially kick-off its yearlong campaign, the brand is premiering a cinematic piece of film titled, “Born the Hard Way,” telling Budweiser’s storied history of inception […]
Anheuser-Busch has officially announced its return as the exclusive category advertiser for the 2017 Super Bowl, marking its 28th consecutive year in the big game. The national brewer will feature four of its brands, bringing back last year’s advertisers Budweiser, Bud Light, Michelob ULTRA, and Super Bowl newcomer – Busch. Anheuser-Busch is scheduled to have […]
Gordon’s has gone against the grain of using craft messaging in its advertising and is instead focusing on communicating ‘a simple but meaningful statement’ of enjoying a good gin and tonic in the early evening. To stand out in the over crowded gin category, where the majority of messaging is around heritage and craft, Gordon’s […]