McDonald’s Australia has launched what is claimed to be a world-first mobile experience for its largest promotion, with the Monopoly Game at Macca’s app, transforming the entire promotion into a mobile gaming experience that converges the digital and physical worlds. Going mobile for the first time, the campaign and mobile gaming experience was led by […]
Carling has launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers. Molson Coors research showed that shoppers […]
Too Good To Go, an app that has just launched its service in London, enables users to buy excess food from restaurants at a discounted rate as takeaway meals. The average restaurant wastes around 100,000 lbs of food a year, with the US, Asia and Europe throwing away enough food to feed the world’s population […]
Wine, spirits and craft beer distributor Bibendum has relaunched its educational wine app, Plonk, to focus on the drinking occasion, and to create an engaged community of wine drinkers. The app has been designed, built and launched by Five by Five. Aimed at educating and introducing new audiences to wine, as well as foster a […]
Navigating a city with your smartphone can be stressful, and in your quest to find the quickest route from point A to point B, you often miss tons of interesting sights along the way. Sanpellegrino Sparkling Fruit Beverages wants to change that with a new mapping app that encourages you to discover new spots. Through […]
In today’s society we are constantly in touch with our friends. When they miss us, they are able to send messages instantly via one of many messaging channels. But man’s best friend does not have such a luxury. They spend many hours at home unable to express their feelings. In moments of intense loneliness dogs […]
Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. […]
Shazam has announced an innovative new partnership with Nestlé, set to significantly enhance the way marketers engage with consumers and consumers engage with brands. The partnership sees millions of Shazam-enabled KitKat bars distributed as part of their latest consumer promotion. The KitKat team are on the search for people to join ‘The Breakers Party’ and […]
McDonald’s has launched a smart tray liner in its Netherlands restaurants which enables diners to create music. The ‘McTrax’ paper mat features a keyboard and buttons design printed in conductive ink. When connected to a smartphone via Bluetooth, these can be pressed to play tones, set rhythm loops and even record their own voice within the McDonald’s app. The campaign, developed by This […]
Liberated from digital keyboards, Pepsi is taking the world’s global language – emojis – offline in a visually striking and socially sharable campaign, inviting consumers to “Say It With Pepsi.” Unleashing more than 600 proprietary PepsiMoji designs – from over one billion bottles and cans to sunglasses and stadiums – in more than 100 markets, this […]