More brands are developing their own augmented reality experiences, as the expense and technical ability needed to produce them have decreased and the desire for mobile entertainment has grown. Oreo is the latest, building its own mobile gaming app called “The Great Oreo Cookie Quest,” which engages users with a virtual scavenger hunt. Oreo’s game […]
Mondelez India has partnered with Carat to launch an innovative campaign to celebrate Valentine’s Day on February 14. Titled “Pop Your Heart”, the campaign promotes Cadbury Dairy Milk Silk’s Special Edition pack for Valentine’s Day amongst the social media savvy but romantic millennials. For the record, Cadbury Dairy Milk Silk recently launched the special edition […]
Unilever has created an 18 carat gold-plated jar of Marmite worth £1,500, which will be the top prize in an augmented reality treasure hunt competition. The brand has teamed up with AR treasure hunt app Snatch, which it bought a stake in this time last year, to launch the free-to-play smartphone game. Participants can […]
AR (augmented reality) technology company Blippar has teamed up with Unilever’s Magnum ice cream brand and Mindshare to launch its first Asia-Pacific campaign using its AR digital placement (ARDP) unit. The ‘Make My Magnum’ experience allows users to create their own personalised Magnums—by selecting from a list of 18 toppings—on their smartphones using Blippar’s ARDP. […]
McDonald’s has launched Reindeer Ready Live, a brand new app, created by Leo Burnett London, available for the first time this Christmas. Families can now create the magical moment the reindeer arrives and view it with their children on Christmas Day, to share proof of Father Christmas’ visit! The Reindeer Ready Live app allows the […]
Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]
Because nothing comes before coffee, even in augmented reality, McDonald’s has partnered with Snapchat to create a unique experience that satisfies people’s (and their Bitmoji’s) need for a quality cup of coffee. Thanks to McCafé, users will be able to use both the front-facing camera and the world-facing camera to give their animated Bitmoji a […]
Online takeaway platform Just Eat has delivered an augmented reality feature to add another compelling dimension to its food offering, via Facebook. The feature allows mobile users to beam food items into the real world via their mobile, a move that will help visualise the broad catalogue of items into the household of the consumer […]
London Food Tech Week 2017 – the world’s largest week-long showcase of the latest cutting-edge food trends and technology, will take place next week. As the global stage for Food Tech, the week attracts Food Tech start-ups, businesses and investors from around the world, and takes place between Monday October 30 and Saturday November 4. […]
Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month. The camera effect – created by BBDO New York – allows Facebook users to choose from multiple breeds of dogs to layer […]