Premium Artisan Sake Brand Akashi-Tai Reveals Brand Identity and Packaging Design by Cowan London

Premium Artisan Sake Brand Akashi-Tai Reveals Brand Identity and Packaging Design by Cowan London

Akashi-Tai, a range of five artisan sakes, launches its new identity and packaging design. The new award-winning design conveys the genuine artisan nature of Akashi-Tai, which is brewed in small batches using traditional methods, and positions the brand as an authentic premium player on the global stage. Cowan London won Best Packaging Design for Akashi-Tai […]

Parker Williams’ Tamara Williams Discusses if it’s Time to Recapture the Real Meaning of ‘Artisan’?

Parker Williams’ Tamara Williams Discusses if it’s Time to Recapture the Real Meaning of ‘Artisan’?

Artisan brands. They’re everywhere. Our supermarket shelves, local high streets and online retailers are full of brands and products claiming craft credentials. Indeed the use of the term has become so pervasive how do we know what’s real? We all know the customer is king. We’ve been brought up on the marketing principle that it’s […]

Posh Dogs Get a Red Tractor Bed to Lay on!

Posh Dogs Get a Red Tractor Bed to Lay on!

It’s official. Britain loves hot dogs. Gourmet hot dogs are big news for 2014 and the artisan bread revolution is steaming ahead as consumers demand a better hot dog bun for their money. That’s why Kent-based Speciality Breads, the nation’s only Red Tractor certified artisan bakery, has been busy developing a hot dog bun like […]