In this brand creation for a boutique coffee shop in Brooklyn, NYC, the design system is inspired by the founder’s distant family connections to criminals in the Sydney underworld in Australia (a man by the name of Norman Bruhn). The brand and its founder were born in Australia but made in NYC. bruhn coffee sizzle […]
A vodka of uncommon brilliance, represented by a journey through nature’s greatest light show – the northern lights. Grey Goose Vodka is distilled from French wheat and made with spring water from Gensac-la-Pallue that is filtered through limestone. GreyGoose_NorthernLights-22MAR23.m4v from Asa Cook on Vimeo. The geese that journey through France on their epic migrations from […]
Introducing the Brand World creation for Grey Goose. The project includes a new global brand identity with a reworked logotype and three geese icon. The design system also includes layout principles for above and below the line communications and the creation of a palette of photography that is now used across all touchpoints, such as […]
Intertype Studio Builds A Purpose-Led Brand For Bonraw