Meat-free challenger, Better Nature Tempeh, will this week scale up distribution in Tesco and Asda to become the UK’s fastest-growing wholefood protein brand. The brand, which champions tempeh – the gut-friendly, wholefood protein from Indonesia – has defied the meat-free category downturn to grow business by 250% year-on-year and increase distribution to over 1,000 supermarkets […]
SEVEN BRO7HERS BREWING CO has launched its brand-new Mango Crazy pale ale to webshop customers ahead of the Easter break. The Salford-based brewery will also hit shelves in ASDA from the end of this month, with its fruity 440ml pale as part of the supermarket’s seasonal rotation on craft beers. The new beer will join […]
As the pet sector booms and own-brand leaves behind its budget connotations, Asda has relaunched its pet food ranges – Hero for dogs, Tiger for cats – with a bold, playful look and feel. The retailer enlisted branding, design and communications agency STORMBRANDS to refresh and modernise its pet brand offerings in the face of increasing competition, […]
Boundless, the champions of ‘gut happy snacking’, today confirms a host of new national listings for its successful snacking portfolio across Ocado, ASDA and WHSmith Travel, due to go live from March. The launches include two brand new chip flavours; Smoky Bacon and Sour Cream & Onion and convenient new formats for its Nuts & […]
SPAM® Fritters have been a chip shop fave for many decades and now these iconic fritters are joined by another chippy favourite – curry sauce. New frozen SPAM® Chip Shop Curry Fritters can be oven cooked straight from the freezer in just 15-20 minutes. Jelsey Barnes, Commercial Sales Manager at Hormel Foods Corporation, commented: “We’ve […]
ASDA is among the first major retailers to launch its Christmas ad this year which is centred around giving customers ‘the Christmas they need at the prices they want’. The “ASDA Price Christmas” campaign, created by AMV BBDO, sees the return of real-life ASDA superfan Sunny and his family, who previously featured in the ASDA price re-launch and […]
Weetabix is supporting Asda’s Tickled Pink initiative this October by giving the distinctive yellow box of Weetabix Original an exclusive blushing pink makeover. The brand is donating £100,000 to the research and care charities Breast Cancer Care and Breast Cancer Now through Asda Tickled Pink. The limited-edition pink pack will appear at the front of […]
ignis, the creative agency, announced that its partnership with zero sugar drinks start up Halo Drinks has culminated in the launch of Skinny Tonic in Asda stores UK-wide. Made using high grade stevia the premium tonic water contains zero sugar, zero calories and no artificial ingredients. Skinny Tonic is also the first premium tonic water […]
Elmwood client Kopparberg, the Swedish fruit cider, has launched its new brand and drinks concept Balans. Balans Aqua Spritz signals the UK arrival of a growing US trend towards alcoholic sparkling seltzers. It is an alcohol infused sparkling water with a hint of natural fruit taste – Lightly sparkling and refreshingly balanced. This low calorie, low-sugar drink is […]
Alpen, the UK’s number one muesli brand, has unveiled the return of its popular limited-edition tins, which will be given away for free with every purchase of big bag Original and No Added Sugar Alpen muesli. Available exclusively in Asda from September, the design of the premium tins is inspired by Alpen’s mountain visual heritage […]
