McCann Hong Kong has released new work for Nescafé Ready to Drink (RTD) Coffee – the market leader and a time-honoured brand in Hong Kong. The campaign launched a new product in keeping with current wellness trends – Mild Black Coffee, a low calorie, sugar and milk free beverage. McCann Hong Kong’s campaign uses […]
Tiger Beer, Asia’s number one international premium beer, announced it will launch a global community for unconventional talent called the Tiger Roar Collective. It is a platform where raw talents can seek out new opportunities through collaborations and unlock future unexpected possibilities with Tiger Beer. The Collective marks the next wave in the brand’s commitment to championing […]
A new McDonald’s branding commercial from Leo Burnett Taiwan features the world champion of women’s badminton Tai Tzu Ying, who once nearly gave up playing the sport. Ying’s image within the badminton community is young and explosive. Her standard is untouchable and over the past two years she has continued to peak. However, in […]
The heat is on! Research has shown that consumers, in Asia in particular, are looking for hot drinks that can also be taken with them for on-the-go consumption. Consumers in Asia enjoy the ‘warmth from within’ of hot beverages. To meet the need to heat RTD beverages, carton solutions expert SIG has developed leading microwaveability […]
Coca-Cola is launching a major campaign across key global markets, aimed at getting young people to drink the fizzy drink to avoid post-lunch fatigue. The campaign focuses on the concept of ‘fizz up your afternoon’ – an insight that there’s a moment of lethargy after eating lunch – which was developed more than two years […]
Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing and smart packaging solutions, today announced a new customer in the wine and spirits industry. PengWine, a premium producer of 5-star Chilean wines, will leverage Thinfilm’s NFC solutions to educate and engage consumers through gamification. PengWine is planning multiple commercial deployments of […]
Starbucks announced entry into a definitive agreement to acquire the remaining 50% share of its East China (“East China JV”) business from long-term joint venture partners, Uni-President Enterprises Corporation (“UPEC”) and President Chain Store Corporation (“PCSC”) for approximately $1.3 billion in cash consideration in the largest single acquisition in the company’s history. Starbucks will assume […]
Coca-Cola China, working with McCann Worldgroup Shanghai, has released a new label design for their iconic annual ‘Share a Coke’ summer campaign. The new packaging, the “Code bottle”, is designed to appeal to Chinese youth and presents a fresh way for them to communicate. “Our challenge was to go beyond the traditional passion points like […]
KFC in The Philippines has braved the flood waters for a special birthday surprise. This Ogilvy Philippines concept sees KFC travel to the “Venice of the Philippines” in Artex Malabon, where floodwaters have not receded in decades. The environment has prevented lifelong resident, Nanay Cora, from celebrating her birthday in over 60 years because it […]
An K-Drama-inspired plot is at the heart of DDB Group Singapore‘s latest campaign for McDonald’s hot new offering, the Seoul Spicy Burger. True to a typical Korean drama, the launch commercial stars a leading lady smitten with an unconventional beau – none other than the Seoul Spicy Burger. She daydreams of spending her days with […]