LYRE’S TRANSPORTS DRINKERS TO THE IMPOSSIBLE BAR WITH NEW AUGMENTED REALITY TECHNOLOGY 

Lyre’s makes it easier than ever to explore the world of no and low alcohol with phase 2 of its ‘Anywhere, Anytime’ technology campaign

LYRE’S TRANSPORTS DRINKERS TO THE IMPOSSIBLE BAR WITH NEW AUGMENTED REALITY TECHNOLOGY 

In a creative first for the brand, the world’s most awarded non-alcoholic spirits company, Lyre’s, is bringing its portfolio of spirits to life through augmented reality. Based on the brand’s iconic ‘Social Animals’ seen on Lyre’s labels, AR will animate the characters to take consumers on a journey of discovery with each bottle.   Inspiration for […]

Maltesers calls on the nation to join AR scavenger hunt for escaped Bunnies

Maltesers calls on the nation to join AR scavenger hunt for escaped Bunnies

Mars Wrigley brand Maltesers is supporting the return of its Maltesers Bunny variant with a new campaign featuring an augmented reality partnership with Snapchat. The Maltesers Bunny 2020 Campaign, created by AMV BBDO, breaks ahead of the Easter period on 27th January and will run across Instagram, Facebook, Snapchat and on posters. AMV BBDO’s creative […]

Coca-Cola Embraces Augmented Reality with Interactive Experience

Coca-Cola Embraces Augmented Reality with Interactive Experience

As augmented reality becomes more of a transformational technology for the marketing industry, more brands are adopting it in various ways. Coca-Cola decided to invite viewers into its immersive AR plunge through its app in collaboration with Ogilvy Mexico and VFX house Timber. Santa Monica-based Timber worked with Ogilvy to create 3D elements needed for the interactive AR experience where users […]

Kellogg’s Goes Black and White in New ‘Colour & Win’ Promotion with Crayola

Kellogg’s Goes Black and White in New ‘Colour & Win’ Promotion with Crayola

This July, Kellogg’s is partnering with Crayola to make breakfast and snack time a little more creative. Visually striking black and white packaging will be released across all major retailers, offering consumers the chance to ‘Colour & Win’ one of five Family Crayola gift packs every day. Adding to the family fun, competition entrants can bring their coloured creation to life through cutting edge, browser-based augmented reality […]

Yakult Launches First AR Experience to Promote the Science of Wellbeing

Yakult Launches First AR Experience to Promote the Science of Wellbeing

Yakult UK is introducing its first-ever Augmented Reality (AR) experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing, launched through an Out-of-Home activity earlier in 2019. Quiet Storm developed the creative idea for the AR ‘Magic Mirror’ activation encouraging people to experience “The science of breathing, brought […]

Michael David Winery Launches “Freakshow Maskerade” Face Filter App

Michael David Winery Launches “Freakshow Maskerade” Face Filter App

Michael David Winery announced the launch of their interactive face filter app, Freakshow Maskerade, which allows users to become their favourite characters from the wildly successful Freakshow wine brand and enter to win their way onto the wine label. “While Augmented Reality has made its place in the wine industry, we really wanted to use […]

Art Through Technology Inspires The LIFEWTR Brand’s Newest Design Series

Art Through Technology Inspires The LIFEWTR Brand’s Newest Design Series

LIFEWTR, a premium water brand committed to advancing and showcasing sources of art and creativity, announced it is championing Art through Technology as its seventh design series. As technology broadens the boundaries of possibilities within art and design, ninety-two percent of art organisations agree that technology has made art a more participatory experience, ultimately helping […]

Burger King App Lets Users ‘Burn’ Rival Fast Food Ads in Exchange for Free Whopper

Burger King App Lets Users ‘Burn’ Rival Fast Food Ads in Exchange for Free Whopper

Burger King has no problem zinging and prodding its rival fast food restaurants. Now, the chain is encouraging fans to ‘burn’ those rivals thanks to a new app feature that sees billboards engulfed in flames. With the ‘Burn That Ad’ campaign, anyone who launches the Burger King app in Brazil and points their smartphone at its […]

Angry Orchard Launches First-Of-Its-Kind Augmented Reality Experience in the US

Angry Orchard Launches First-Of-Its-Kind Augmented Reality Experience in the US

Angry Orchard Cider Company announced the launch of its Cider+Food App, featuring a unique augmented reality (AR) experience bringing delicious cider pairings to life. As the first mobile platform to focus on hard cider and food pairings, the app unlocks a range of mouthwatering recipes that pair perfectly with a refreshing can or bottle of […]

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