Brand participation agency 31ST:SECOND, have partnered with Arnott’s to develop a refreshed version of the campaign “Light Lunch” promoting healthier and lighter lunches that will get shoppers to ‘Switch the Sandwich’. Arnott’s is encouraging shoppers to swap bread for a lighter alternative from their Crispbread range, Vita-Weat Lunch Slices and Cruskits, by highlighting the health […]
The husband-and-wife team behind online magazine The City Lane is launching the first Nutella pop-up store in Melbourne, Australia. Held at The Alehouse Project in Brunswick East, the pop-up will feature Nutella “bento boxes” containing a Nutella peanut-butter S’more, a Nutella salted-caramel chocolate truffle and a Nutella and maple tart with smoked hickory Italian meringue. […]
Pizza Hut, the home of the Stuffed Crust, launched new Chillidog and Cheesydog pizzas. The new Chillidog Stuffed Crust features chilli sauce and a cheese-infused hot dog stuffed inside the crust of customers’ favourite pizzas. With the addition of chilli sauce as the base sauce on the pizza, Chillidog Stuffed Crust is the perfect choice […]
Brown-Forman has redesigned the packaging of its ready to drink (RTD) Southern Comfort product to act as ‘portable advertising’ for the brand in Australia and New Zealand. Brown-Forman tasked JDO Brand & Design to create an eye catching design for the packs in Australia and New Zealand which represent 60 per cent of the global […]
Chocolate brand Kit Kat has alighted on a tasty means of marking its 80th anniversary by opening a stall in Australia offering customers the chance to take a break and customise the iconic wafers to their own liking before being invited to share their creations on Instagram. Located in Sydney’s Westfield shopping centre the Kit […]
There’s a lot of talk around Climate Change and whilst awareness is increasing, Australians still only rank it as fifth on their list of overall concerns (according to recent polls). So GPY&R Brisbane teamed up with Earth Hour to get support from beer drinkers. Climate Change means more droughts, which will impact beer’s main ingredients […]
The 4 Pines Brewing Co.’s ‘Bastard Children of the British Empire’ is 200 years of Pale Ale history in a box as told through six very special ales, with each bottle telling the next chapter in the adventure of Pale Ale. The ‘Story of Pale Ale’ box tells the true story of the illegitimate offspring […]
Mars Petcare launched Whiskas CATSTACAM, a concept that enables cats to take and upload their own photos to Instagram, giving a peek into their world. Whiskas CATSTACAM features a series of devices that have been produced exclusively for cat-loving celebrities and famous cats, some of which even have their own fan base. Cat lovers around the world […]
This autumn, Mondelez Australia is unveiling an integrated campaign that showcases the range and breadth of the KRAFT Nuts portfolio. Based on the brand’s ‘Right Kinda Nuts’ philosophy, the multi-faceted activity plays on the premise that whilst life can be nuts, with KRAFT Nuts product it’s always the right kind of nuts. Spanning TV, POS, […]
Showcasing the first for consumer brand Lipton, TorchMedia has executed an Out-Of-Home campaign dressing trains on the eastern seaboard of Australia. The campaign suggests consumers ‘Taste the Brightside’ of the Peach variant of Lipton Ice Tea. The campaign will run throughout February and uses a creative to complement the tail end of the summer season. […]