In September 2015, Welbourn O’Brien (WO) won a competitive pitch to handle the Australian launch of the new range of premium classic mixers and heritage brand Bickford and Sons – a sub-brand of the iconic South Australian brand Bickford’s famous for its lime-juice cordial. Leveraging the authenticity and tradition of the South Australian company which began […]
The inseparable, unchangeable love between a man and his dog is the centrepiece of a beautiful new campaign from KFC developed by Ogilvy Sydney, which goes live Australia-wide from January 2016. Aimed at promoting another unchangeable love – that of KFC’s Original Recipe Burger – the campaign follows the story of a tradie and a dog […]
ALDI has launched the first major campaign push in Australia for its liquor range, via long-term partner BMF. The campaign uncovers ALDI’s best kept secret yet, its outstanding range of beer, cider, wine and spirits. The range surprisingly ticks all the boxes: low price, great quality and plenty of awards to prove it. Ali Tiling, […]
Heineken has announced it is behind a mystery activation via Red Agency, targeted at the Melbourne hospitality industry which has been taking place in the lead-up to and during The Australian Open. Over the past two weeks, a number of bartenders around Melbourne have been left with some unexpectedly big surprises by a ‘mystery shopper’ […]
In a break from product-based advertising, KFC this weekend launches its first-ever major brand campaign in Australia, aimed at bringing its values to life and connecting customers to the ethos of its founder, Colonel Sanders. Based on a saying from the Colonel that ‘life should always be finger lickin’ good’, the new campaign developed by […]
KFC is celebrating Australian generosity by letting customers shout a mate a bucket of KFC every minute between 11 to 24 January in a newly launched promotion called ‘Shout a Mate’ via Ogilvy Sydney. Research released from KFC indicates that the ‘great Aussie shout’ is alive and kicking with 7 out of 10 people considering […]
In 2016, the highly anticipated Australia Day lamb campaign created by The Monkeys, Sydney sees Lambassador Sam Kekovich joined by legendary newsreader Lee Lin Chin and a host of Australian icons for ‘Operation Boomerang’. Their mission: to save Australians abroad from going without a lamb barbecue on Australia Day. Operation Boomerang was the brainchild of […]
How does one of Australia’s most loved beer brands say Happy New Year to its drinkers? By giving them the chance to say cheers to their family and friends on a digital billboard. Developed by KWP! Advertising, ‘Coopers Shout Out’ let Australian beer lovers publicly shout out New Year messages to their best mates, family […]
ALDI is known for everyday groceries, special buys and low prices, however ALDI isn’t known for its fresh offering. Using a simple, direct and irreverent tone, ‘So Fresh’ pays a musical tribute to ALDI’s high quality range of fresh fruit, and veggies. Five original tracks, each from a different musical genre (pop, psychedelic rock, reggae, […]
With Christmas on its way, ZOO group’s rollout of Ferrero’s totally new brand language and point-of-sale has been installed across all major Australian supermarkets, independents and route trade outlets. Christmas sales are important to all FMCG premium brands and to capitalise on this season, Ferrero Rocher wants to evolve its brand messaging from what had […]