With Christmas on its way, ZOO group’s rollout of Ferrero’s totally new brand language and point-of-sale has been installed across all major Australian supermarkets, independents and route trade outlets.
Christmas sales are important to all FMCG premium brands and to capitalise on this season, Ferrero Rocher wants to evolve its brand messaging from what had been perceived by some as lofty and expensive to attainable and desirable. Working closely with other Ferrero agencies, ZOO developed, created and implemented an entire suite of creative, cut- through and engaging POS across all customer channels.
Mark Lees, creative partner of ZOO Sydney says: “At a time when Ferrero had several conflicting messages clouding consumer-facing communication, ZOO came up with a clever campaign execution that’s compelling at every touch point.”
The change in tone, visual identity and key messaging has been subtle, yet will prove to be very effective and play an important part in helping to facilitate strong sales growth.
Simon Cubbin, managing director and founding partner of ZOO Sydney said: “Working with the team at Ferrero rounds off a satisfying year of new business wins for the three-year old Sydney office. Increasingly we want to work with clients who value good work that gets results, and who are culturally aligned. We have secured a number of FMCG and shopper brands, as well as construction, banking, property, tourism and retail clients. Our most notable recent appointments have included Sydney City Council and a significant 2 year contract as the agency of record with University of New England.”
“Consequently, our team is growing in skill and number, yet the culture remains always fun, respectful, hardworking and client focused, and 2016 is a year we approach with enthusiasm and excitement as we look forward to assisting our clients achieve measurable, strong results,” added Simon