Schweppes is encouraging people to take a moment to unwind – no matter where they are – with its Real Iced Tea range in an integrated campaign by BWM Dentsu. The agency won the project after a competitive three-way pitch. It is BWM Dentsu’s first work for Schweppes since being appointed to the company’s creative roster […]
Coca-Cola South Pacific has announced the latest phase of Sprite’s ‘Cut Through The Heat’ campaign by McCann, as the brand aims to continue building on the great success it enjoyed in 2015. The latest activations are focused on extending Sprite’s relevance with a younger audience. To achieve this, Sprite have developed a multi-million, fully integrated marketing […]
Kellogg’s has launched a new digital-first, masterbrand campaign aimed at prompting a reappraisal of the breakfast occasion with inspiring, creative ways to start the day with cereal. Developed by J. Walter Thompson Sydney, the category disrupting ‘Amazing Creations’ campaign sees Kellogg’s partnering with high profile YouTube contributor Zach King, to generate unique content that demonstrates […]
Fast food giant Domino’s is to trial pizza delivery robots in New Zealand, describing the hi-tech, driverless units as a world first. In a move enthusiastically backed by the New Zealand government, Domino’s said it was working with authorities on plans to roll out its DRU (Domino’s Robotic Unit). The four-wheeler, developed by Australian start-up […]
Digital publisher Concrete Playground has announced a brand new series of video and editorial content as part of a broader native campaign, created in partnership with Jameson Irish Whiskey. The content series, dubbed The Rewriters, is the latest native campaign project from the Sydney-based publication. It will appear on Concrete Playground — winner of Best […]
A new integrated campaign launched for Oporto’s $10 Meal Deal in Australia, which stems directly from the brand’s Portuguese origins. In line with the spicy nature of Oporto’s famous sauces, the Portuguese headlines when translated reveal some appropriately spicy humour. Oporto’s media agency Bohemia developed the campaign in collaboration with independent creative collective The Glue […]
A whirlwind visit to Melbourne has left leading weight management company Jenny Craig with a new suite of commercials featuring ex Spice Girl Mel B. Created by Chocolate Studios, the new campaign shows a fit and svelte Mel B telling Australians that Jenny Craig works and that she has maintained her 16 kilos weight loss […]
After the successful launch of two category-breaking products in the form of Lick Pier Ginger Beer and Fog City Red Sangria, the team at East 9th Brewing is about to drop your next favourite drink that only the future you has tried. The brand ‘Future Memoirs Of A Root Beer’ is set to introduce Australian […]
Lion is launching a campaign via Integer for its new low alcohol beer, Hahn Ultra, which is set to bring new interest into the low alcohol category in Australia. The creative focuses on the key product benefit of Hahn Ultra containing just 0.2 standard drinks (per 330ml bottle) with the tagline ‘The 0.2 Advantage’. Ben […]
Mars Food Australia has launched its new brand campaign via Clemenger BBDO Sydney, for MasterFoods encouraging all Aussies to #MakeDinnertimeMatter. With the demands of modern life and workloads continuing to increase, the campaign acts as a timely reminder that dinner is more than just a meal, it’s a chance to connect with the people who […]