Created by Chocolate Studios, the new campaign shows a fit and svelte Mel B telling Australians that Jenny Craig works and that she has maintained her 16 kilos weight loss for over two years.
According to Jenny Craig’s director of marketing, Stephanie Malkin, Mel B has proven to be one of the most successful ambassadors for the brand.
Malkin commented: “One of the brands key points of difference is that we help teach clients lifelong healthy eating habits and Mel B is living proof of our success.”
The campaign includes one 30 second and two 15 second TVCs and will air in both Australia and New Zealand from March through to May.
Mel B said that Jenny Craig played a huge part in her getting her life back on track after gaining weight from having babies.
Mel B said: “I want to tell Australians and New Zealanders how happy I still am two years later. I learnt the lessons to not only lose the weight, but also keep it off. That to me is everything.”
Jenny Craig’s PR agency, Project PR provided public relations support for the campaign securing interviews for Mel B with Sunrise, New Idea, Kyle & Jackie O and News Limited during the shoot.