PRO 2GO Shakes Up Health and Wellbeing Snack Market with Energetic £5m Brand Relaunch Campaign

PRO 2GO Shakes Up Health and Wellbeing Snack Market with Energetic £5m Brand Relaunch Campaign

Health and wellbeing snack brand PRO 2GO has announced a major new £5m brand relaunch campaign. The initiative was developed in partnership with creative agency ELVIS. In its biggest push to date, the SCI-MX Nutrition-owned, protein-based healthy snack brand has worked with ELVIS to develop a campaign which aims to drive awareness and trial of […]

World Obesity Federation Calls for Clampdown on Junk Food Ads that Target and Track Children

World Obesity Federation Calls for Clampdown on Junk Food Ads that Target and Track Children

Adverts that target children in online video games, apps, social media and other digital platforms are fuelling the obesity crisis and need to be regulated, according to a new evidence dossier published by the World Obesity Federation. Powerful targeting techniques that track children’s online behaviour – including their browsing history, location, preferences, “likes” and even their emotions […]

Red Bull Encourages British Commuters to Run and Cycle their Way to Work this July

Red Bull Encourages British Commuters to Run and Cycle their Way to Work this July

Summer seems to have finally arrived across the UK, and with it brings the stereotypical tough days on public transport. Every morning and evening, commuters have to dodge rammed tube carriages, busses stuck in traffic jams, and certain rail companies cancelling services with little warning. However, this July commuters will be encouraged to avoid the […]

Vitaminwater Features ‘Sorta-Fit Spokesguy’ to Inspire the Average Gym Goer

Vitaminwater Features ‘Sorta-Fit Spokesguy’ to Inspire the Average Gym Goer

For many people, a trip to the gym is more chore than fun, and that’s the vibe of a new campaign for Vitaminwater Active. Vitaminwater Active launched in 2017, championed as “the sports drink for the rest of us.” With the brand’s new ‘Sorta-Fit Spokesguy’ campaign, the message stays on target for the product – […]

BBR Saatchi & Saatchi Unleashes Some Serious Abs to Promote the Launch of Yotvata Pro

BBR Saatchi & Saatchi Unleashes Some Serious Abs to Promote the Launch of Yotvata Pro

 Yotvata is one of Israel’s most loved dairy brands. It is located in kibbutz Yotvata, which is smack in the middle of the rain-deprived and grass-poor Arava desert. Behind this entrepreneurial brand are a bunch of colourful ‘kibbutznikim’ – dreamers, eccentrics, poets and yes – even fitness fanatics who work hard every day to […]

Cereal Partners Worldwide Rebrands its FITNESS Breakfast Cereals Range with FutureBrand

Cereal Partners Worldwide Rebrands its FITNESS Breakfast Cereals Range with FutureBrand

FITNESS breakfast cereals is repositioning the brand to better meet consumers’ evolving needs after two decades of strong growth. The redesign, by FutureBrand, will also be implemented to the Nestlé portfolio of FITNESS products, namely cereal based snacks and dairy. Philippe Nougaret, global marketing manager at Cereal Partners Worldwide (Nestlé & General Mills JV), which is […]

Gatorade Celebrates G Active Launch with Pop-up HydroGym on Sydney Harbour

Gatorade Celebrates G Active Launch with Pop-up HydroGym on Sydney Harbour

Gatorade has collaborated with TBWA Sydney and Eleven on the launch of its new sugar free electrolyte water – G Active – to inspire Aussies to get active. To kick things off, an exclusive fitness hotspot was launched last weekend. Located on the stunning Sydney Harbour, the G Active HydroGym was a pop-up floating fitness […]

Introducing oomi – Next Generation Noodles

Introducing oomi – Next Generation Noodles

Long before anyone knew what a CrossFit box was and leggings became an essential item of designer wear, noodles were just noodles. But things have moved on since then, the Paleo Diet has taken the world by storm, NutriBullets adorn shop shelves and ‘normal’ noodles sit next to Udon noodles, curried noodles and low carb […]