BBR Saatchi & Saatchi Unleashes Some Serious Abs to Promote the Launch of Yotvata Pro

Yotvata is one of Israel’s most loved dairy brands. It is located in kibbutz Yotvata, which is smack in the middle of the rain-deprived and grass-poor Arava desert.

Behind this entrepreneurial brand are a bunch of colourful ‘kibbutznikim’ – dreamers, eccentrics, poets and yes – even fitness fanatics who work hard every day to make this most unlikely of ventures a reality and a success.

So when Yotvata dairy and their creative agency BBR Saatchi & Saatchi, decided to promote its protein rich dairy “Yotvata Pro” drink, they turned to the kibbutz’s sixpack guy.

The guy who no matter where he is or what he’s doing can’t resist the urge to take off his shirt and flaunt his absolutely perfect body. A perfect set of abs, which are bound to make some guy cringe and some girl go weak at the knees. A set of abs nourished and polished by Yotvata’s very own “Yotvata Pro” protein drinks.


Agency: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Team: Yaron Perel, Naor Itzhak, Itamar Paradny, Omri Zidon, Aviv Melamed
VP Client Services: Ben Muskal
Account Supervisor: Reni Bracha Landau
Account Executive: Gil Gershon
VP Content & Production: Dorit Gvili
Producer: Bosmat Ben David
VP Strategy: Yossi Baruch
Strategy Director: Lora Goichman
Strategic Planner: Moran Nurok
Marcom Director: Eva Hasson
Director: Gadi Portnoy
Post: Broadcast
Music: Michael Cohen
Presentor: Raz Nisim Cohen

Source: BBR Saatchi & Saatchi

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