BBR Saatchi & Saatchi Unleashes Some Serious Abs to Promote the Launch of Yotvata Pro
Yotvata is one of Israel’s most loved dairy brands. It is located in kibbutz Yotvata, which is smack in the middle of the rain-deprived and grass-poor Arava desert. Behind this entrepreneurial brand are a bunch of colourful ‘kibbutznikim’ – dreamers, eccentrics, poets and yes – even fitness fanatics who work hard every day to […]