Pizza Hut Australia has recently launched a special range of items as part of a Valentine’s Day promotion. The chain produced 35 sets of nail polish, inspired by their pizza creations—the set of eight yummy nail polishes include colors like “Meat Me After Midnight”, “Sparkling Supreme”, and “Poppin Pepperoni”. Pizza Hut Australia head of marketing […]
Victoria Bitter is urging all Australians to get behind their cricketers with the launch of its new campaign made by Clemenger BBDO, Melbourne. To coincide with the ICC Cricket World Cup, Victoria Bitter has launched a TV advertisement to ignite passion and rally support around the country for the Australia cricket team. Victoria Bitter, the […]
Tapping into the growing trend of people using mobile devices to view recipes as they cook, Maggi has developed a series of bite-sized videos featuring easy recipe creations for busy mums who want to create tasty meals that are enjoyed by all members of the family. Created by Maggi’s digital partner, The White Agency (part of […]
For the first time ever, McDonald’s is selling bottles of the “secret” sauce used in its Big Macs. Marketed as the ‘Big Mac Special Sauce’, McDonald’s will only be releasing 200 500ml bottles of its highly coveted sauce worldwide. Currently, McDonald’s Australia is bidding off the first bottle of its special sauce on eBay, in […]
McDonald’s is to offer more personalisation across its menu to stem sales decline and to better compete with restaurants that let consumers pick and choose their ingredients. The fast food giant will enable customers to build their own burgers from touch screens in selected restaurants across the US, where the service is being trialled. “Create […]
Kellogg’s is throwing down the challenge to teens and their smartphones with ‘Nutri-Grain Throwdowns‘, a real-world mobile gaming experience that has been launched with the new ‘Nutri-Grain Throwdowns’ app by VML, now available for download via the Apple iTunes and Google Play stores. Teens can participate in 21 interactive challenges, competing against their friends, influential […]
To ramp up promotional efforts for its new Aussie rump steak wraps and salad, McDonald’s Australia along with DDB Sydney, set up a pop-up restaurant in the shape of a gigantic lunch box. Covered in its iconic red and yellow colors, the massive pop-up is currently situated at Melbourne, after which it will relocate to […]
This September, Arnold Furnace wants to celebrate Mr Jack Daniel’s birthday in style, and in turn give his friends a gift they definitely won’t forget. Because no-one knows his exact date of birth, (Mr) Jack’s birthday is always celebrated for the whole of September. This year involves an ambitious project in “The Bar That Jack […]
A Facebook-powered vending machine dubbed The Joy Generator is selecting chocolate based on Australian consumers’ likes and interests and then dispensing bars of confectionery, in a stunt for Cadbury. The Joy Generator enables users to log in to their Facebook profile via the machine, which selects and dispenses a free bar of chocolate matched to […]
Domino’s Pizza Australia is launching a new promotion, Pizza Mogul, allowing everyone to become a millionaire by starting their own business on the brand’s platform. The consumers are invited to create their own pizza recipe, name, share it across the social media channels, and eventually sell it. The more popular the pizza variety is among […]