Strongbow Apple Ciders has launched its Chinese New Year campaign, created by Bonsey Jaden Malaysia, that features a playlist of refreshing sounds of the brand’s much-loved apple ciders. For the first time, Strongbow is leveraging on the power of autonomous sensory meridian response (ASMR) technology to invigorate the festivity. The campaign – aims to illustrate […]
FCB Seoul has created a new film for Mondelez / Dong Suh Foods Corp. utilising the Autonomous Sensory Meridian Response (ASMR) sound design technique to launch Ritz Crackers in South Korea. ASMR refers to a physical sensation characterised by a pleasurable tingling sensation on the skin that typically begins on the scalp and moves down […]
You can’t drink beer whenever want, especially not in Sweden. This can be quite tough for beer lovers. That’s why Swedish agency Åkestam Holst teamed with beer brand Norrland Guld Ljus and translated the actual feeling of having a beer into the perfect sound of enjoying a beer. They simply made a beer for your ear. […]