Over one million people admit that they drink drive once a week, according to figures released to mark the launch of this year’s ‘Designated Driver’ Christmas campaign by Coca‑Cola. One in seven drivers confessed to occasionally getting behind the wheel thinking that they had had too much to drink – although a fifth of people […]
If you need to be reminded about the fragility of human life, just watch a Formula 1 race car made entirely of Johnnie Walker whisky glasses shattering into a million pieces, says Carolyn Panzer, Director of Corporate Social Responsibility for Diageo, makers of the world’s No. 1 Blended Scotch Whisky. http://www.youtube.com/watch?v=_eM7MLrQI-0 The Glass Car is […]
Each year Rhuby Liqueur holds a female cocktail competition called Pink Your Drink to support women in the industry and breast cancer awareness. The competition was founded by Ylva Binder and introduced in 2012 at the London Cocktail week and this year Rhuby Liqueur held it in Stockholm Sweden. During the month of October the Liqueur brand organized […]
Tennis Grand Slam Champion Rafael “Rafa” Nadal served up the party of a lifetime on his home island of Mallorca last night for winners of a Bacardi Limited social responsibility competition. The Bacardi Limited Global Social Responsibility Ambassador hosted “The Champions’ Party” for the lucky “Mix with Rafa” promotion winners and their guests at the […]
We know that milk is good for our kids, providing protein, calcium and important vitamins and minerals. That’s why it’s always been a key component of the school lunch programs in the U.S. In developing countries, however, 60 million primary school-aged children attend class hungry. But, there’s good news. When school feeding programs are established […]
Based on data revealed by the Department of Labour’s Child Labour Cocoa Coordinating Group (CLCCG), the non-profit groups behind the Raise The Bar, Hershey campaign, concluded that while many companies have increased their commitments to reducing child labour in the communities they source from, others lag behind, notably Hershey and Barry Callebaut. This week the […]
Alcohol Justice launched its fifth annual youth video contest today to expose and eliminate alcohol advertising, sponsorships, branding and promotions from every sport, from college games to the NFL Championship, from the World Series to the World Cup and Olympics. “Big Alcohol doesn’t care about the health of youth – they care about youth seeing […]