PZ Cusson’s baby food brand Rafferty’s Garden relaunches with new branding and packaging by WhatCameNext_

Leading Australian brand agency WhatCameNext_ has redesigned PZ Cusson's wet baby food brand Rafferty’s Garden across Asia Pacific, bringing the brand back into the hearts of consumers.

PZ Cusson’s baby food brand Rafferty’s Garden relaunches with new branding and packaging by WhatCameNext_

Convenient baby food is a hugely emotive area with a short audience engagement time of under two years. Traditionally the category leader, Rafferty’s Garden was losing audience confidence. A large, disparate, linear product range was difficult to navigate and people were beginning to seek out other brands that met their ‘closer to nature’ lifestyle and beliefs. Rafferty’s Garden challenged […]

The Gate Launches its First Wonder-Fuelled Campaign for Organix

The Gate Launches its First Wonder-Fuelled Campaign for Organix

The Gate London launches its first campaign for Organix, the organic baby and toddler food snack brand, designed to bring to life the everyday moments of wonder that matter most to parents. The campaign, built around the concept of ‘Fuel their Wonder’, adopts an authentic and true to life tone of voice; acknowledging the stresses […]

Conran Design Group Unveils Harmonisation Project for Cow & Gate Baby Food Ranges

Conran Design Group Unveils Harmonisation Project for Cow & Gate Baby Food Ranges

Cow & Gate Food tasked Conran Design Group with harmonising and redesigning its baby food portfolio to better reflect the brand’s core values: authenticity, weaning expertise and instinctive parenting. Baby food portfolio: the changes support the brand to substantiate its modern positioning as the baby food brand that believes little ones are happiest when they’re […]

Piccolo Launches New Squeezable Snack For Toddlers

Piccolo Launches New Squeezable Snack For Toddlers

This September Piccolo, the UKs fastest growing baby food brand, is launching a brand-new concept: Mighty Squeeze, a squeezable snack range for toddlers. Since the successful launch of our Squares snack range earlier this year, Piccolo is on a mission to revolutionise the toddler snack market with healthy and nutritious options that keep children happy […]

Earth’s Best Unveils New “Organic Looks Like This” Campaign by Burns Group

Earth’s Best Unveils New “Organic Looks Like This” Campaign by Burns Group

Organic baby food brand Earth’s Best, have launched their first major integrated campaign, created in partnership with Burns Group. The new campaign, “Organic Looks Like This” asserts Earth’s Best’s leadership in organic baby food. Earth’s Best was the first branded organic baby food, and for over 30 years has been dedicated to making quality organic […]

HiPP Organic to Encourage Consumers to ‘Feel HiPP’ with Bold New Repositioning

HiPP Organic to Encourage Consumers to ‘Feel HiPP’ with Bold New Repositioning

 HiPP Organic is thrilled to be introducing its new brand repositioning to the baby food category; ‘Feel HiPP’. The exciting new messaging and positioning from one of the UK’s most loved organic baby food brands, aims to excite and engage parents to ‘Feel HiPP’ throughout their weaning journey; enjoying and embracing every moment they […]

Savsé Launches Europe’s First Ever Cold-Pressed Baby Food

Savsé Launches Europe’s First Ever Cold-Pressed Baby Food

Savsé, one of the UK’s fastest growing smoothie brand, is launching Europe’s first ever cold-pressed baby food. My First Savsé will offer parents a deliciously healthy, 100% organic and completely natural baby food that is as good as homemade. Available for babies aged 4 months and over, My First Savsé offers the perfect solution for […]

Piccolo Brings Innovation to the Category with Fairtrade Baby Food Pouches

Piccolo Brings Innovation to the Category with Fairtrade Baby Food Pouches

In April 2017, Piccolo, the Mediterranean inspired organic baby food brand is launching the UK’s first ever range of baby food pouches blended using Fairtrade ingredients. Piccolo Pure is a range of single fruit pouches which have been specially blended for those all-important first tastes. Piccolo Pure Banana and Piccolo Pure Mango are the only […]