In April 2017, Piccolo, the Mediterranean inspired organic baby food brand is launching the UK’s first ever range of baby food pouches blended using Fairtrade ingredients. Piccolo Pure is a range of single fruit pouches which have been specially blended for those all-important first tastes. Piccolo Pure Banana and Piccolo Pure Mango are the only […]
Bloom has redesigned Cow & Gate’s baby foods, creating a disruptive new look that celebrates the quality and naturalness of their ingredients. The new design is intended to encourage parents to reappraise jars as a category, by bringing to life the provenance of Cow & Gate’s baby-grade ingredients, all of which come from a small […]
Heinz will no longer refer to its golden multigrain, chocolate and organic varieties of biscotti as ‘an ideal healthy snack for babies 7+ months old’. It comes as a result of a complaint made to the Advertising Standards Authority by the Children’s Food Campaign which argued the products have added sugar as their second ingredient […]
Kids’ food brand Little Fingers is launching the first product in its range with packs designed by Sun Branding Solutions’ creative team in Bradford. The concept-to-shelf packaging specialist was appointed by Little Fingers in June 2014 to create its launch pack concept for its range of organic baby food. Sun Branding Solutions’ remit covered market […]
Cow & Gate, the iconic baby feeding brand, today announces the launch of its new advertising campaign, spearheaded by a category defining TV ad, ‘Supergroup’. The campaign and strategy is devised by BETC London. The campaign launches the brand’s point of view that, beyond developmental milestones, what matters most about the early years is the […]
The internal fight between the parent and the shopper A new global study into shopping behaviour has for the first time identified a paradox in the way parents shop for baby food and toys. When it comes to shopping for baby food and toys, parents suffer from a range of highly conflicting psychological impulses: highly […]