The listings will include Piccolo’s Stage 1 and Stage 2 recipes, single fruit puree range, Piccolo Pure, and will be found in stores across the country.
The new listings will be supported with regional marketing activity and Piccolo’s in-house nutritionist, Alice Fotheringham, will also be on hand to provide tips and advice on healthy eating and cooking for babies at instore events.
Piccolo launched in April 2016 with a range of 100% organic pouches inspired by the Mediterranean approach to health and wellbeing, centred around fresh ingredients that have been lovingly prepared and shared with friends and family.
Over the past year, the brand has gone from strength to strength as it drives incremental growth in the baby food category with the UKs 4 fastest selling SKUs in the pouch market. With a wide reaching NPD pipeline in progress including Stage 1 and Stage 2 recipes and Multipacks, Piccolo is really driving innovation and shaking up the category.
Cat Gazzoli, Piccolo Founder said, “We are absolutely thrilled to be launching in Morrisons and Boots. Our aim is to help make it easy for busy parents to provide their babies with delicious, healthy and convenient food wherever they shop.”
Eleanor Heppenstall from Boots said “At Boots we are focused on providing healthy, natural, great tasting products for babies and toddlers, which is why we are so excited to be stocking Piccolo from June. Their nutritious, 100% organic recipes and commitment to giving back fit perfectly with our ethos, and we are looking forward to creating exciting campaigns to help parents shopping at Boots to provide a wide variety of healthy and delicious meals to their babies.”
Piccolo will launch in Boots in June 2017 with a broad range of Stage 1 and Stage 2 pouches.