Kids’ food brand Little Fingers is launching the first product in its range with packs designed by Sun Branding Solutions’ creative team in Bradford.
The concept-to-shelf packaging specialist was appointed by Little Fingers in June 2014 to create its launch pack concept for its range of organic baby food. Sun Branding Solutions’ remit covered market research into the category and consumer perception, as well as pack materials and creative concept.
Little Fingers’ founders, Joanne and Marcus Wilson were keen to amplify the organic, natural, product benefits, as well convey the home-made nature of the range.
Sun Branding Solutions worked to a tight budget to create a cost-effective solution that features a transparent pouch with a strong label.
Kate Fischer, account director at Sun Branding Solutions – creative, said: ‘Little Fingers is at launch stage so we had to be sensitive to its tight budget, and create a solution that conveyed the brand benefits that had cut-through without being too costly. We brought in our pack science team to advise on the best pack materials and created an identity, label and pack that really communicates the fun, natural and fresh feel of the brand.’
Joanne Wilson, co-founder of Little Fingers, said: ‘The Sun Branding Solutions team really understood our aspirations – and the restrictions – we’re working with as a launch brand. The team have given us outstanding consultancy that has helped us understand the category at a deeper level as well as working through our brand identity and packs with a big picture view. We’re really excited by the first pack design and we’re looking forward to a full-scale roll out.’
Little Fingers is planning to expand its range to four products, launching with Courgette Bites, which is expected in independent retailers in the UK this spring.