Piccolo, the UK’s leading organic baby food brand, has become the first ever baby food company to be selected for the Tesco Innovation Accelerator. The program, designed to support emerging brands that drive innovation in their sector, will help Piccolo expand its range of nutrient-dense products for families nationwide. “We’re honoured to be the first […]
As part of the government’s Kickstart scheme, fast growth baby and toddler food brand, Piccolo, has successfully secured the opportunity to offer quality job placements to young people. With the National Skills Academy for Food & Drink (NSAFD) and the Food and Drink Federation (FDF), young people have the chance to gain real industry experience […]
June sees the launch of Mia & Ben, a new brand that’s set to shake up and shape up the baby & toddler food scene. By using the latest food tech and the freshest, organic ingredients, Mia & Ben has created a puree with all the taste, texture, flavour AND goodness of home cooked food. So […]
Leading Australian brand agency WhatCameNext_ has redesigned PZ Cusson's wet baby food brand Rafferty’s Garden across Asia Pacific, bringing the brand back into the hearts of consumers.
Convenient baby food is a hugely emotive area with a short audience engagement time of under two years. Traditionally the category leader, Rafferty’s Garden was losing audience confidence. A large, disparate, linear product range was difficult to navigate and people were beginning to seek out other brands that met their ‘closer to nature’ lifestyle and beliefs. Rafferty’s Garden challenged […]
The Gate London launches its first campaign for Organix, the organic baby and toddler food snack brand, designed to bring to life the everyday moments of wonder that matter most to parents. The campaign, built around the concept of ‘Fuel their Wonder’, adopts an authentic and true to life tone of voice; acknowledging the stresses […]
Cow & Gate Food tasked Conran Design Group with harmonising and redesigning its baby food portfolio to better reflect the brand’s core values: authenticity, weaning expertise and instinctive parenting. Baby food portfolio: the changes support the brand to substantiate its modern positioning as the baby food brand that believes little ones are happiest when they’re […]
This September Piccolo, the UKs fastest growing baby food brand, is launching a brand-new concept: Mighty Squeeze, a squeezable snack range for toddlers. Since the successful launch of our Squares snack range earlier this year, Piccolo is on a mission to revolutionise the toddler snack market with healthy and nutritious options that keep children happy […]
Organic baby food brand Earth’s Best, have launched their first major integrated campaign, created in partnership with Burns Group. The new campaign, “Organic Looks Like This” asserts Earth’s Best’s leadership in organic baby food. Earth’s Best was the first branded organic baby food, and for over 30 years has been dedicated to making quality organic […]
HiPP Organic is thrilled to be introducing its new brand repositioning to the baby food category; ‘Feel HiPP’. The exciting new messaging and positioning from one of the UK’s most loved organic baby food brands, aims to excite and engage parents to ‘Feel HiPP’ throughout their weaning journey; enjoying and embracing every moment they […]
One of the UK’s fastest growing baby food brand, Piccolo, is proud to announce it has secured major new listings with Morrisons and Boots from June. The listings will include Piccolo’s Stage 1 and Stage 2 recipes, single fruit puree range, Piccolo Pure, and will be found in stores across the country. The new listings […]