Smart swap bakery staples that make healthy eating simple Fast growing functional bakery brand HeyLO! is expanding its retail footprint with a new chilled listing at Planet Organic this week. The move marks a major milestone for the Leeds based brand, bringing its high fibre, high protein bakery staples with less sugar into one of […]
Chilli Gives Jacksons A New Look
The tongue-in-cheek integrated campaign raises awareness for Mrs Crimble’s vegan range
Mrs Crimble’s, the gluten-free bakery brand owned by Ecotone UK (formerly Wessanen UK), has launched a new digital campaign to take its vegan range beyond Veganuary. Focused on the brand’s Vegan Chocolate and Vegan Coconut Macaroons, the campaign aims to convert consumers who discover the brand during Veganuary into long-term customers. Bolstering the social media […]
ROBERTS BAKES SPECIAL EDITION BLOOMERS MADE FROM INSECTS
Like something straight out of the bizarre Bushtucker Trial on last night’s I’m A Celebrity, Roberts is the first major bakery brand in the UK to launch insect bread. And it tastes delicious. The batch of limited-edition Crunchy Cricket Loaves has been whipped up in The Exploratory – Roberts’ concept kitchen and home of innovation – […]
Jackdaw Design, an independent branding and packaging design company in London, has designed a new brand identity for Borough 22, an award-winning London bakery specialising in handmade gluten free vegan doughnuts. For the rebrand, Jackdaw Design has created a flexible visual language that takes inspiration from the doughnuts themselves. Lively spotty patterns inspired by the […]
Established in 1946, Bells of Lazonby has been baking cakes for over 70 years. Far from traditional, it was the dedicated, purpose built first free-from bakery in the UK, which first begun supplying own label brands with free-from treats. When the bakery decided to create its own brand of indulgent cake slices, Bells approached Leeds-based […]
Brand strategy and design agency Williams Murray Hamm (WMH) has designed a visual identity for London-based coffee shop and bakery 21 Sid, which builds on the importance of hand gestures in Italian communication. 21 Sid, near London Fields in East London, is run by self-taught baker Laura Giovanna Lo Faro, who supplies baked goods to […]
Cinnabon, iconic bakery and purveyor of crave-able cinnamon rolls, announced today the launch of their first online gifting eCommerce platform. Cinnabon enthusiasts across the US can now quickly and easily order a variety of Cinnabon gifts perfectly packaged to ‘wow’ the recipient, with free overnight shipping. With the new gifting platform rolling out just in […]
While the “Halloween” reboot is dominating at the box office, another Halloween-themed movie hit theatres in October, with a cast including Mark Hamill. But instead of coming from a major studio, it comes from King’s Hawaiian. The privately-held maker of rolls and Hawaiian-inspired barbecue sauces began thinking about new shopper marketing ideas nearly four […]
Free-From bakery category leader Genius Gluten Free has unveiled two wraps as part of a new ‘Good for the Gut’ range of six products due to roll out this year, with design from London-based B&B studio. The first products to launch are the Genius Fibre Fest Beetroot Wraps and Genius Fibre Fest Kale Wraps. In […]