Starbucks, the world’s biggest coffee chain, said it would close all 23 of its La Boulange retail locations by the end of September as the stores were not sustainable for its long-term growth. The company will continue to sell La Boulange items such as blueberry scones, iced lemon pound cakes and marshmallow dream bars at […]
Warburtons will launch the latest marketing campaign to promote its Half and Half product range next month. Led by creative agency WCRS, the campaign will include a television advert directed by James Griffiths (Moxie Pictures) based on the story of a little boy writing to Jonathan Warburton to inform him of the role his bread […]
Leading bread brand, Hovis, is launching an outdoor campaign for two weeks, from 9th September, to support its Best of Both product range during the Back to School season. There are three versions of the creative from JWT London featuring children – a School Boy, a Ballerina and an Outdoor-Loving Girl – showing both the […]
Mooncakes are Chinese bakery products traditionally consumed during Mid-Autumn Festival—the 15th day of the eighth month in the Chinese calendar, during a full moon. All in good fun, Hong Kong lifestyle brand Goods of Desire has given the baked goods a ‘cheeky’ twist—by taking the other English and Cantonese meaning of “moon” into consideration, to […]
Dominique Ansel of Dominique Ansel Bakery created the ‘Cronut’, a half-croissant, half-doughnut delicacy that had mouths watering all over New York. He hasn’t stopped there—the skilled patisserie came up with a new tantalizing treat: the ‘Magic Soufflé’. The pastry looks like a regular brioche, but it slices open to reveal a delectable chocolate soufflé center […]
Perkins Restaurant & Bakery announced a remodeling initiative that will be seeded in more than 20 corporate locations during the first half of 2013, with franchise restaurants to follow shortly thereafter. The culmination of extensive research conducted across the country, Perkins remodel package, developed by Louis+Partners Design out of Akron, Ohio includes both external and […]
Battenburg, bakes, sponges and slices from Yorkshire’s ProperMaid bakery have earned their stripes this week as they’ve been chosen as one of the Navy, Army and Air Force Institutes’ (NAAFI) “best of British” foods to feed the forces. Serving soldiers will be offered a much-missed sweet slice of home thanks to ProperMaid , in Huddersfield, […]
One of UK’s leading bakery chain, Greggs made its return to British television after a long hiatus. The bakery group has invested more than £1 million in a new marketing campaign that includes its first TV ad in two years. The ad, which was created by advertising agency Gratterpalm, was launched on January 16 and is […]