Burger King Responds to McDonald’s Sassy Ad Insulting its Drive-Thrus

Burger King Responds to McDonald’s Sassy Ad Insulting its Drive-Thrus

McDonald’s recently launched a cheeky directional billboard in France that poked fun at Burger King’s inconvenient drive-thru locations. It looks like the latter isn’t going down without a fight though–and with humour. The fast food chain has teamed up with agency Buzzman to create this amusing spot in response to the Golden Arches. The message […]

Sainsbury’s Ups Ad War With Tesco Over Value

Sainsbury’s Ups Ad War With Tesco Over Value

Sainsbury’s is once again emphasising the ethical credentials of its own-brand products over Tesco’s with a campaign for its recently revamped budget Basics range. The campaign launches January 15 with a 30-second ad during Coronation Street on ITV. It highlights how Sainsbury’s Basics eggs are not the same price as Tesco’s Everyday Value eggs because […]