Initials, the independent creative agency, launched a new integrated campaign for Lactalis brand ‘President’. Due to run for the next eight months, the activity centres around three new idents for the brand’s Come Dine With Me sponsorship, premiering on Channel 4. Wider campaign elements include digital out-of-home at key locations across the UK, alongside online […]
Space’s latest campaign for Jus-Rol inspires people to fall in love with pastry again following a brand refresh by General Mills. As part of its category leadership approach, Jus-Rol has improved its products and created new inspirational packs to help inspire consumers to bake more. The ‘Jus-Add-Love’ campaign reminds its target audience about the versatility […]
BBC Good Food’s annual survey is out and looks at all manner of things to do with what Britons eat, how they eat and how much they eat. From how much meat Britons eat, how many times a week they eat fast food, to their favourite meals, the growing obsession with taking pics of food and posting it to social […]