Weetabix, the cereal brand, is focusing on the strength its new product, with added protein, can give people. The ad for Weetabix Protein by Bartle Bogle Hegarty shows a young boy in an arm wrestle with his father across the breakfast table. As the camera turns to each of them they are still holding the […]
This Christmas, KFC is launching an integrated campaign by BBH London, celebrating real friendships called The Friendship Bucket Test. The game challenges friends to answer questions about one another, with chicken as the reward. The closer their friendship, the more full their bucket. A TV campaign, comprising five executions, launched on 14th November. To cast the […]
Shopping in any supermarket on a busy Saturday can sometimes feel like a nightmare, but not as scary as this Tesco store that has been decked out with spooky surprises. Perhaps you might be interested in trying a little severed hand instead of your favourite meat cut? Or maybe you’d like to pick up a […]
To build awareness of ‘Chicken Share’, KFC’s new sharing range, BBH has created a campaign which positions the brand as the fast food of choice to share with friends. ‘The Inevitable’ celebrates friends and their power to overcome the obstacles life throws at them. The film portrays a natural life-stage phenomenon that most friends experience […]
Mentos, the confectionery brand owned by Perfetti Van Melle, is freshening up the emoticon landscape by launching a range of fun ‘ementicons’ that aim to create relevant engagement with the brand’s socially savvy audience. Created by BBH London and illustrated by Genevieve Gauckler, each ementicon is an observation on social behaviour, representing the feelings you’ve […]
KFC is marking 50 years since the Colonel landed in Great Britain with a series of campaigns toasting the brand’s half century in the UK. Created by BBH London the year-long push spans broadcast, outdoor and digital. On Monday 9 February the multichannel ‘Families’ campaign will launch, reflecting on 50 years of KFC. The ad […]
Leading breakfast brand Weetabix is launching a new multi-channel campaign in the New Year that looks to get kids excited by the choice of a nutritious breakfast. With spend over £5.5 million, the Weetabuddies campaign will run across TV, on-pack, in-store, social and online as well as engaging Mummy bloggers in an effort to get […]
Feeling the January blues and embarking on a month of alcoholic abstention? Then ditch your plans, pour yourself a Johnnie Walker and watch this stylishly cheering US TV ad for the famous whisky brand. “The first step of a new year,” the voiceover intones. “We’ll all take one. But where will a step take you?” […]
KFC has launched a new TV campaign, created by BBH London, to drive awareness of the new Colonel’s Brownie Bucket. The campaign aims to bring more families into KFC for dinner during the week and weekend. The TV advert, ‘Fans’, shows how even the most opposite of family members can come together and find common […]
From Friday 18th of July, KFC have launched an out of home and social media campaign to promote the new Great American Bites range. The campaign invites people to taste the adventurous spirit of the states that inspired the three new flavours – Texas BBQ, Sweet Missouri Mustard, and Fiery Kansas Chilli. The film, created […]