This Filet-O-Fish Story from McDonald’s is a Load of Pollocks

This Filet-O-Fish Story from McDonald’s is a Load of Pollocks

Wild-caught Alaska Pollock stars in a new campaign from Bernstein-Rein that highlights McDonald’s iconic Filet-O-Fish sandwich. When McDonald’s needed to find a creative way to tell a sustainability story about their Filet-O-Fish, they looked no further than Bernstein-Rein (BR) who responded with a humorous campaign that highlights the journey of creating this famous sandwich. The […]

McDonald’s Lets Americans ‘Feed the Noise’ with Kansas City Chiefs Promotion

McDonald’s Lets Americans ‘Feed the Noise’ with Kansas City Chiefs Promotion

With football season underway, Kansas City area McDonald’s has teamed up with the Kansas City Chiefs in a one-of-a-kind promotion to give fans a chance to unlock special offers when they raise the decibel level at the Chiefs’ Arrowhead Stadium and throughout social media. Local agency Bernstein-Rein developed the promotion on behalf of McDonald’s providing […]