Iconic baking brand, Betty Crocker is to launch its interactive Dream Bake Studio at The Trafford Centre, Manchester. Set to inspire bakers and drive new engagement with consumers through a fun and interactive experience created by Momentum Worldwide, the cake pop-up has a unique difference – it will harness the power of AI. Using AI […]
Traditionally, Iftar is the meal Muslims end their daily Ramadan fast as a family. Today, the tradition sees fewer families breaking the fast together. Looking to help preserve the tradition of families coming together for Iftar, Betty Crocker and VMLY&R created an experience that highlights family connection. The Iftar of Lights is a unique tablecloth […]
As the great British baking revolution continues, Betty Crocker is launching a new ‘two-in-one’ decoration solution for home bakers; indulgent vanilla icing and colourful rainbow sprinkles all in one clever package. This is the first product in the UK from Betty Crocker that offers both delicious icing and wonderful decorations together. Trust Betty Crocker to […]
From coast to coast, the Betty Crocker Test Kitchen experts have their “spoon” on the pulse of the most exciting, surprising and delicious trends this holiday season. Making home for the holidays even more memorable, the experts have revealed their annual top 10 Red Hot Holiday Trends, as well as recipes to help you bring these […]
Just when you thought Betty couldn’t get any sweeter, she has made life even more delicious with a dozen new baking products launched under a partnership with the Hershey Company. The new line-up offers ‘A Sweet for Every Style’ whether you’re a Choc Star or a Peanut Butta Lova, Betty Crocker and Hershey fans will […]