Imagined and developed with creative agency Fred & Farid Shanghai In a groundbreaking marketing initiative, Guinness has unveiled the innovative Guinness Street Studio, – a campaign developed with Fred & Farid Shanghai – transforming traditional billboard advertising into an interactive consumer experience that has dramatically increased brand engagement and sales across China. The campaign represents […]
The magic of finding your name on the iconic personalised can returns after over a decade Coca-Cola is bringing back its legendary “Share a Coke” campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised connection. In 2013, the brand launched this first-of-its-kind campaign in the UK in which […]
Craft cider producer, Gravity Theory, has harvested a crop of new wholesale listings ahead of what promises to be a year of sustained growth for the brand and the category. Drink Warehouse, Venus Wines and Spirits, and Cave Direct are all introducing Gravity Theory to their ranges. They join Matthew Clark, Dayla, Euroboozer, Biercraft and […]
This brand creation for Southwestern Distillery is born from the legend of two nineteenth century Cornish brothers who spent all their time in darkness; mining tin during the day and distilling moonshine at night. Their famous black whisky is now brought to market in a fitting steel tin that shouts of their underground spirit, combined […]
Qima Café has opened its second site in Covent Garden, unveiling a new flagship destination that brings together the world’s finest coffees with an innovative design by award-winning DLSM Studio (formally DesignLSM). Building on the success of their original Warren Street collaboration, this new space marks a fresh chapter for Qima Café as the UK’s […]
Speaking to the growing alcohol-free audience, the new line builds on Bloom’s category-transforming, personality packed designs for Gen Z-focused cider brand Inch’s. London-based independent brand design agency Bloom has created the designs for Inch’s 0.0, an alcohol-free line extension that reinforces the brand’s reputation for great taste, sustainability ambitions, fun, and provenance while offering an […]
Leading global beer brand Heineken® has launched a worldwide recruitment campaign co-ideated by creative agencies LePub and Publicis Dublin, to help independent Irish pub owner, Josie McLoughlin, find a new successor. Joseph ‘Josie’ McLoughlin owns McLoughlin’s Bar on the rural Achill Island. Situated at the edge of the world, the pub rests against the backdrop […]
Specialist drinks design agency Co-Partnership has given global wine brand Kim Crawford a timeless glow up. Kim Crawford is the #1 Sauvignon Blanc brand in the US with a portfolio of New Zealand wines that has earned over twenty prestigious 90+ scores from publications like Wine Spectator, Wine Enthusiast, and The Tasting Panel. The aspirational […]
Independent brand design agency Vault49 is pleased to share the details of its partnership with Pronghorn in support of the launch of their new bourbon whiskey Edmonds Honor, an ultra-premium bourbon that celebrates the untold story of Edmond Albius, the overlooked Malagasy prodigy botanist who revolutionized vanilla cultivation through hand pollination in the 1800s. Aged […]
Lost Sheep Coffee has extended its RTD Canned Coffee range with a new speciality-grade Iced Caramel Latte that is made by coffee roasters and is 100% traceable to origin. Joining the brand’s award-winning RTD Iced Latte and Iced Mocha, The New! Lost Sheep Iced Caramel Latte (with tasting notes of milk and butterscotch) is crafted with […]
