WKD, the popular ready-to-drink brand, has launched a major new campaign – ‘Got a WKD Side?’ – marking the first phase of a £10 million investment across 2026. Led by brand agency Continuous, the campaign brings back WKD’s bold, irreverent personality while reframing the brand for Gen Z. It will run as a 360° programme across […]
From cutting back on sugar to actively supporting gut health, kombucha is fast becoming the nation’s go-to healthy swap for the ‘fizzy drink’. Now worth £33m*, the kombucha category moves firmly into the mainstream, riding a wave of demand for low-sugar, functional “adult soft drinks” that deliver real flavour and real health benefits. Responding to this shift, […]
From Orot to Bucrana, the wine from an extreme land shaped by Moruba. This project redefines a winery brand from Spain’s Toro region, moving beyond conventional codes toward a more strategic and meaningful positioning. Built around the concept of “Extreme Land”, the identity reflects a territory where climate and soil are not just a backdrop, […]
This month, Phizz, the UK’s No. 1 hydration enhancer, launches its latest integrated campaign. Running across London from March through to June, the campaign is built around the concept “Phizz Makes It Better” and combines out-of-home media, large-scale sampling, events, and strategic partnerships and paid and organic social which is forecasted to deliver 40m impressions. […]
We had heard the expression ‘interpreting the vineyard’ a thousand times, and now, with Abel Mendoza’s 52–60 wine design, we truly understand its meaning. The place creates the grape and the wine, while the winegrower is essential for reading nature’s score and sculpting with it an expression of their own to the rhythm of the […]
Boundless Brand Design has created the brand identity for Sazerac House of Cocktails, a new premium liqueur range from the Sazerac Company. Developed in collaboration with Sazerac, the design celebrates the birthplace of the Sazerac cocktail while honouring the French craftsmanship and heritage of Sazerac De Forge Cognac. The new-to-world range features seven Cognac-infused liqueurs […]
Guinness Extra brings Guinness’ Official Beer partnership with the Premier League to life in key markets by celebrating “Extra” fans and the matchday rituals that travel across time zones. Guinness today unveils a new campaign for Guinness Foreign Extra Stout (FES) as part of its Premier League sponsorship. Guinness Extra is a campaign designed to […]
Considered the crown jewel of the Moon Mountain district, Monte Rosso is hard to forget. Rolling out across the steep, rugged terrain, in the majestic Mayacamas Mountains above the Sonoma Valley, the vineyard is home to some of the oldest producing vines in California. Monte Rosso Estate marks a significant milestone for the Gallo Luxury […]
KIDS’ fruit drinks and snacking brand, Pip Organic, has become a Certified B Corporation (B Corp), as part of its mission to put people and the planet first throughout its business practices. The family-owned 100% organic brand, co-founded by husband-and-wife duo Patrick and Karen O’Flaherty, joins over 2,500 businesses who have achieved B Corp status […]
From Christian Bird, Creative Director and founder of Bird&Co , an independent branding and packaging studio focused on visual identity and packaging for craft food and beverage brands. Yellowbelly is a small-batch Hudson Valley maple syrup, and passion project inspired by woodland craft, traditional sugaring methods, and woodcut illustration. Created by Creative Director Christian Bird, […]