A twist on tradition. After eight years in Asia, 1664’s awareness remained low. To make a mark with its identity, and to become more than a beer, the brand needed a place in culture. Guided by its ‘Good Taste with a Twist’ platform, and the belief that true elegance defies expectation, 1664 entered the region’s […]
To celebrate Lunar New Year and the arrival of the Year of the Fire Horse, Highland Park has partnered with creative studio Butterfly Cannon to create a striking limited-edition release, designed to capture the attention of affluent millennial whisky drinkers. Rooted in Highland Park’s wind-swept Orkney home, the design transforms the pack into an experience […]
Harrison, specialists in hospitality architecture, interior design and brand storytelling, has announced a new strategic partnership with food and beverage consultancy experts, Conceptional, a leading food and beverage consulting firm specialising in hotels and experience-driven environments, food and beverage consultancy experts. Together, they will create a new client-focused solution which marries operational excellence and strategic design, helping […]
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]
AWARD-WINNING drinks challenger brand, Pip Organic, has extended its first-to-market, clean label kids’ fizzy drinks offer, with a NEW Apple Cherry Fizz addition. Developed for parents seeking healthier kids’ drinks options and to meet growing demand for school compliant beverages, NEW Pip Organic Apple Cherry Fizz is a refreshing blend of juicy organic apples, cherries, […]
Defiant helped with product positioning, brand identity, package design & naming Nic Fanciulli, the internationally renowned DJ, producer and label owner, has launched Soba Circus, a bold new no/lo drinks brand created in partnership with Defiant. Drawing on Nic’s deep roots in global music culture, the brand was built to challenge the tired conventions of […]
Grand Marnier, the audacious combination of cognac and orange liqueur, announces the latest evolution of its label design, which sees its iconic look infused with a modern twist. The refreshed bottle features a new palette of vibrant reds and subtle copper shades whilst retaining key elements of the brand’s timeless heritage such as the bottle’s […]
SEVEN BRO7HERS BREWING CO has secured an incredible national listing with Wetherspoons, marking a major milestone for the Salford-based, family-run brewery. From this month, SEVEN BRO7HERS Easy IPA will be available behind the bar in 400 Wetherspoons sites across the UK. The rollout will eventually culminate in a draught listing in all of the 750 […]
On Matchday 8, the busiest night of the UEFA Champions League, Heineken® ran a real-life social experiment in New York to support the launch of its new global campaign, Fans Have More Friends, proving shared fandom can turn strangers into real connections. Heineken® this week launches Fans Have More Friends, a new global sponsorship platform […]
Handcrafted bottles chronicle Henry of Pelham’s winemaking history Every winery has history, but not every winery has a darkroom. To celebrate their rich legacy, Ontario’s #1 winery (National Wine Awards, 2024), Henry of Pelham, converted their underground barrel cellar into a fully functional darkroom where wine lovers could put on a set of aprons and […]