Branding and design agency Biles Hendry has created a range of four blended scotch whiskies to appeal to millennials, in response to a new Creative Challenge on alcohol set by FMCG title The Grocer. Millennials are driving growth in the spirits sector, with gin experiencing the greatest surge, but blended scotch has failed to capitalise […]
Pimm’s, the favourite British summer drink and Official Partner of Wimbledon, is hosting screenings at The Refinery bars in London and Manchester for fans to watch live coverage of the matches. The Pimm’s screening garden at The Refinery Bankside, London, will include a large screen to enjoy the tennis, red and white striped deckchairs, a […]
TIPA is an Israeli company developing a wide range of fully compostable, flexible packaging that is as transparent and impermeable as conventional plastic alternatives. TIPA collaborated with the sustainable packaging manufacturer, Bio4Pack, and the European converter Servo Artpack, in order to develop an innovative packaging solution for Peeze – the only Dutch coffee refinery offering […]
BFT Drinks has created the first drink in the UK using the native Amazonian Guayusa (pronounced ‘gwhy-you-sa’) leaf. Yusa is the only energy tea in the category not to use tea extract and added caffeine – all Yusa’s energy and health benefits come fromGuayusa itself, the newly discovered Amazonian super-tea-leaf. Guayusa grows in the Amazon […]
Hennessy, one of the world’s best-selling Cognac, announced its collaboration with urban artist Alexandre Farto – aka “Vhils” – for the 2018 Very Special Limited Edition bottle. Rooted in the artist’s motto of “Making the Invisible Visible,” the custom-designed bottle opens an exciting new page in Hennessy’s longstanding tradition of artistic partnerships. The bottle is […]
Considered “the most impressive musician in the world” by Miles Davis, Hermeto Pascoal recorded in studio new songs in the style of someone who “was born music”. And inspired in Hermeto’s singular experimentalism – he’s known for even producing some of his instruments, when he doesn’t use his own body as one – agency Africa […]
Calling all cocktail and mocktail enthusiasts: Serve this summer’s most buzzworthy drinks using the 7UP Digital Bartender, a new mobile only website from the versatile soft drink. The ultimate drink-crafting tool makes it easy to pour beverages worthy of a cocktail connoisseur from the comfort of your own home. Or tap the 7UP Digital Bartender […]
Kiip, a leading mobile marketing and monetization platform, and Anheuser-Busch InBev, the world’s largest brewer, announced that they have successfully launched the first-ever blockchain mobile ad campaign. This is a significant innovation for two reasons: it makes brand content more relevant to consumers and is a tremendous advance in fostering transparency within the mobile ad […]
Global communications agency Maxus and mobile video optimisation firm AdSpruce have partnered to deliver a mobile web campaign for Nestlé that mixes creative design with cutting-edge rich media technology. The campaign, which ran in Pakistan, focuses on driving awareness for the new Nestlé Pure Life brand identity, and utilised AdSpruce’s technology to create a 3D render of the Nestlé Pure Life […]
Budweiser, the official beer of the 2018 FIFA World Cup, has partnered with Snapchat to unveil the world’s first sponsored, sound-activated lens. The technology, launched on the day of England’s first match against Tunisia, will respond to the euphoria and celebrations of football fans during tournament games in real-time, using a limited-edition augmented reality (AR) Lens. The […]