Woodstock Bourbon Launches New ‘Goes Alright’ Integrated Campaign

Woodstock Bourbon Launches New ‘Goes Alright’ Integrated Campaign

Woodstock Bourbon is launching a major integrated campaign via Cummins&Partners to support its new packaging redesign and new product launch for Easy Roller Bourbon with Ginger Beer. The ‘Goes Alright’ campaign celebrates authenticity and down-to-earth characters by straight talking amazing inventions that tackle some of life’s greatest problems – telemarketers, shared accommodation, housemate chores and […]

Tilt Your Screen for Birra Moretti’s Latest Ad from Armando Testa

Tilt Your Screen for Birra Moretti’s Latest Ad from Armando Testa

 In May, Heineken‘s Birra Moretti opened the doors to ‘Il Paese coi baffi’ (The Moustache Village), together with agency Armando Testa. The ads follow the lives of the characters who inhabit this fabulous place, suspended in time, in which all the events revolve around Moretti’s brewery. With the latest spot ‘Spillo’, we reach the […]

Jim Beam’s Smart Assistant Pours You A Well-Deserved Shot At Your Request

Jim Beam’s Smart Assistant Pours You A Well-Deserved Shot At Your Request

 If you thought virtual assistants like Google Home and Amazon’s Alexa were missing something, this version will fill the void—both in your expectations and your heart. Jim Beam has introduced ‘JIM’, the “world’s first” smart decanter and your very own bartender. Voiced by seventh-generation Master Distiller Fred Noe, ‘JIM’ comes with a little compartment […]

Stoli Vodka Releases Limited Edition Recipe, Bottle and Gift Box to Mark 80th Anniversary

Stoli Vodka Releases Limited Edition Recipe, Bottle and Gift Box to Mark 80th Anniversary

Stoli Vodka, the original premium vodka with uncompromising quality since 1938, announced the release of its 80th anniversary vodka, featuring a variation of the traditional Stolichnaya recipe, a limited edition bottle and a decorative gift box, available in 750mL, 0,70 litre and 1,0 litre sizes. The new recipe brings together three ingredients – 80% wheat, 10% rye and […]

Sunu Creates African Superhero Themed Follow-up to Absolut’s One Source Campaign

Sunu Creates African Superhero Themed Follow-up to Absolut’s One Source Campaign

 Egg Films’ Sunu directed Africa On Fire, NativeVML’s follow-up to the Cannes Gold-winning Absolut One Source campaign. Shot in Ghana, the four-minute film portrays creative revolutionaries as the superheroes they are – with their art form as their superpower. South African rappers Khuli Chana and Sho Madjozi star as The Dragon and The Rain […]

Robot Food Celebrate the Best of Yorkshire Produce with Harewood Food and Drink Project

Robot Food Celebrate the Best of Yorkshire Produce with Harewood Food and Drink Project

Harewood Food and Drink Project appoint Robot Food to name, position and design an identity as tasty as their sought-after seasonal products. The Harewood Estate, situated between Leeds and Harrogate, is known for its rich history and the expansive grounds around Harewood House. Now, the Harewood Food and Drink Project has launched as a new […]

Coca-Cola Offers Sleepover in the Christmas Truck

Coca-Cola Offers Sleepover in the Christmas Truck

Coca-Cola is offering people to have a sleepover in its famous Christmas truck in a partnership with Laterooms.com. The truck has been decorated with fairy lights, a woodland snow scene, a festive fireplace and a Christmas tree. Guests will be able to listen to Christmas music during their stay, watch their favourite festive film, open […]

Budweiser to Launch Barley into Space in December to Begin Research on Future of Beer

Budweiser to Launch Barley into Space in December to Begin Research on Future of Beer

Budweiser is upholding its commitment to be the first beer on Mars by confirming upcoming experiments on the International Space Station with plans to send and study barley – one of its key ingredients – into space in early December. The reason? Earlier this year at the South by Southwest conference, Budweiser announced its goal […]

Got Milk? Whatever – #WeAreMore Says New Campaign from Anlene via BBDO Singapore

Got Milk? Whatever – #WeAreMore Says New Campaign from Anlene via BBDO Singapore

 Got Milk? Who cares? #WeAreMore says Anlene in a campaign created by BBDO Singapore which takes the more we kick ass route in a battle against regular ol’ milk. The aim of the campaign works off the consumer insight that Anlene is these days more associated as a product more suited to the elderly […]

Beer ‘World-First’ as New Brew Goes on Blockchain Technology

Beer ‘World-First’ as New Brew Goes on Blockchain Technology

A world-first has been achieved by two Northern Ireland businesses that were brought together by the Ulster Bank-powered Entrepreneurial Spark hub in Belfast. Ireland Craft Beers and technology firm arc-net have collaborated to create a new beer brand that will be placed on a Blockchain platform – the first time this has been done anywhere […]