Lavazza announced details of a new global collaboration featuring tennis legend, Andre Agassi. The partnership positions Agassi as Lavazza’s spokesperson for the world of tennis, and officially kicks off this evening at the US Open with a special event and promotion for spectators, along with teasers taking place in the morning around New York City. The […]
Global brand design agency, BrandOpus has created a brand for J.F.Rabbit’s Veg Water – the first vegetable water to hit the market globally. The high demand for low sugar products and the 17% year on year growth in the booming £400m flavoured water market inspired entrepreneurs Felix Tanzer and James Shillcock (founder of Vivid Drinks) to […]
An ad by Captain Morgan has been banned by the Advertising Standards Authority (ASA) for implying that drinking alcohol could contribute to an individual’s popularity and “enhance personal qualities”. The TV ad, which aired in May, shows a party on an old-fashioned wooden sailing ship. A man with Captain Morgan’s face superimposed over his own […]
Imagine grabbing a tube of paint, dipping your brush in the black goop and gliding the brush across a canvas. Pretty normal, right? Now image that black goop is made entirely of air pollution emitted from vehicles across Asia, and you can actually use that polluted air to create a masterpiece. Tiger Beer, working alongside […]
Malibu is looking to capitalise on consumers’ “contactless payment behaviour” by turning 40,000 of its bottles into media platforms, offering consumers access to exclusive content simply by tapping their smartphone on the bottle. Malibu is using the same technology used for contactless payments to create 40,000 ‘connected’ bottles, allowing users with Android phones and the […]
Heineken announced the launch of Heineken 3, signalling the start of the first phase of an 18-month campaign. It’s the brand’s first ever brand extension in Australia and its biggest ever marketing campaign here, and aims squarely at growing its potential customer base, particularly among women, as well as drinking occasions. The product launch is […]
Most people know Google Chrome‘s incognito mode for removing any trace of their web history—or for avoiding retargeted digital ads that track their whereabouts. But Bacardi found a clever little hack around private web browsing that it’s turning into a campaign targeting millennials. The brand and BBDO New York partnered with electronic music artist Goldroom—also […]
Just as new records have been set in the 2016 Olympic games, new research from Mintel reveals standout results for global energy drink innovation. According to Mintel Global New Products Database (GNPD), more energy drinks were launched globally in 2015 than in any year since 2008, with the number of energy drink products launched growing […]
A crisp dry beer style famed for quenching the thirst of parched farm workers has been given a delicious fruity twist to celebrate the Let’s Eat Glasgow! food festival which will take place at SWG3, Finnieston, on Saturday 3rd and Sunday 4th September. The specially crafted Let’s Eat Glasgow! ‘Saison’, which has been updated with […]
Every year, the editors at Playboy search the US for the top new places to get a good drink – the spots where they take making a good drink seriously, but don’t take themselves too seriously. After calling for nominations from Playboy.com readers, bartenders, writers and industry insiders, Playboy’s list of the 50 Best New […]