Bacardi, the world’s largest privately held spirits producer, announces it has selected JD.com, the largest Chinese e-commerce company by revenue, to be the drinks company’s Online Retailer Strategic Partner. The two companies signed a memorandum of understanding of strategic cooperation to support Bacardi’s online business development and premium spirits brand promotion on JD.com. The partnership […]
Design Consultancy Design Bridge and Diageo have worked together on the new packaging design for Gordon’s gin, almost 15 years after the consultancy previously redesigned the gin brand’s bottle. Design Bridge’s brief was to respond to the huge boom in interest in gin over the last few years, and “reassert Gordon’s position as the top […]
With the tax on sugary soft drinks due to come into effect in April 2018, the majority of UK sports and energy drink users say they expect their purchasing of these products to be affected as a result of any price increases. Indeed, new Mintel research reveals that one in three (32%) Brits who drink […]
New health drinks brand Flõ Drinks, is launching Essence Water, a range of super pure natural mineral water infused with only a hint of natural flavours. Free from additives, preservatives, sugar, sweeteners and calories, Flõ Essence Water is 100% natural with a pH7. Flõ’s natural mineral water is one of the purest on Earth (determined […]
Nescafe has launched another film featuring a young protagonist’s struggle towards success, and this time it’s an RJ from Red FM, Rishi. The film has been conceptualised by McCann Erickson. The spot shows the RJ struggling without callers on his early morning show (starting 5.30 am). When he reaches the station, he seems to be […]
The Coffee Collaborative is Mystery Ltd’s latest co-venture, following previous successful collaborations, Bubbleology, G’Nosh, THOR drinks and Dub Jam. With Mystery as the branding and F&B concept specialists, The Coffee Collaborative team is made up of Christian Radau, an expert coffee blender and roaster; super-talented chef, Luke Thomas; coffee gurus Andy Grelak and Jim Cain; […]
In a bit of Doctor Who-esque regeneration, Dos Equis on September 7 introduced its new Most Interesting Man (MIM) in the World—to replace Jonathan Goldsmith, who who retired from the role earlier in 2016. And this MIM isn’t just a new face. He heralds a new approach to the ads, in what the brewer calls a […]
Dom Pérignon presents “Meet the Ultimate Dom Pérignon, P2 Plénitude Deuxième – Touched with plénitude”, its exceptional all-new campaign that invites you into the world of its flagship champagne. It is a unique visual expression of an encounter with Dom Pérignon P2, and the intense, intimate sensations and emotions that define it. “Touched with Plénitude” The new […]
When the NFL season kicks off on September 8, the US’ favourite beer will be celebrating the fans that have made football the number one sport in America. Bud Light, the Official Beer Sponsor of the NFL, has already released 720 million of its newly redesigned NFL team cans and next will launch a nationwide marketing […]
The Newmarket Gin has been awarded gold in the Harpers Design Awards 2016 for its quintessentially British, racing-inspired design. The Newmarket Gin, created in celebration of Newmarket’s 350 years of racing, encompasses the very best that Newmarket has to offer; the use of frosted glass and binocular viewpoint in the bottle design captures and conveys […]