Skol, an official supporter of the 2016 Rio Olympic Games, has revealed a series of videos that teaches fun ways to cheer for 15 different Olympic sports. With the help of choreographer Clarice Lima, “How To Torcer” (“How To Cheer”) features entertaining choreographies that blend dancing with characteristic moves of each sport. Swimming, soccer, tennis […]
BMB is launching a £2m campaign for Rubicon’s brand new product, Rubicon Spring. Rubicon Spring is the perfect love child of sparkling spring water and fruit juice, shaking up the water category and containing just 15 calories. The creative sees the creation of Rubicon Spring played out in a fun, animated world with a cheeky […]
Official Olympic sponsor, Skol has launched a limited edition of three cans inspired by the original metals of the Olympic award medals – Gold, Silver, and Bronze – to celebrate the event and toast with all those participating in this party. Over 1 million medal cans were produced and they can be found in areas […]
Lucozade has introduced a new bottle design for its Sport line of drinks to make the brand stand out on shelf and help consumers to identify the different flavours in the range. The new Lucozade Sport bottles feature a textured grip and ‘waist’, making it easier to hold when on the move. The design aims […]
After six months in production, the official video clip for Skol Delegation, whose theme song is “Charriots of Fire” premieres on August 4. It could have been an ordinary film, but Skol, known for being an innovative brand, transcends the limits of Partying and put together a team to provide an unprecedented experience in the country. […]
Summer is better with perks. To take advantage of that, Miller Lite is spending these sun-soaked months offering “kick backs”—a fun series of unexpected rewards—to people across the country. Who says service is dead? Because each kickback is so different, the best thing to do is run through them, and Miller Lite’s done us the […]
Coca-Cola has apologised after an online ad for Sprite prompted social media accusations of sexism. Banner ads and a homepage takeover on Joe.ie carried the slogans “A 2 at 10 is a 10 at 2!” and “She’s seen more ceilings than Michelangelo”. The ads prompted a flurry of angry comments on Twitter, with many saying […]
Stella Artois announced a partnership with hip-hop band The Roots to release “Bittersweet,” an original song you can taste, as part of its summer-long campaign, “Host One to Remember.” The campaign, which launched this June, honours a legacy of unforgettable hosting moments, tapping into some of today’s most innovative hosts to showcase the inspirational future […]
Beer with your team on it. #MyTeamCan pic.twitter.com/hL10BxH8Jf — Bud Light (@budlight) August 1, 2016 Bud Light has brought back its team-specific cans for the 2016-2017 NFL season. The beer behemoth has partnered with 27 of the 32 NFL teams on distinct can designs, which got a minimalist makeover from design firm Jones Knowles Ritchie. […]
Wild Turkey announced a multi-year partnership with Academy Award-winning actor Matthew McConaughey, who has signed on as the brand’s new Creative Director. McConaughey will serve as the chief storyteller for Wild Turkey both behind the camera and in front of it, reintroducing the world to the legendary Bourbon brand, starting with a series of television […]