Having been in the market since 2013, Cù Bòcan found itself in need of a complete repositioning. With a previous design that focussed on a myth rather than the product’s merit, this Highland Single Malt needed a new brand that would appeal to a more modern whisky drinker, so they partnered with Thirst Craft. Subtly […]
Creating a compelling narrative, visual identity and brand world, BrandOpus have partnered with Punch, who manage a portfolio of 1300+ pubs in the UK. To coincide with an ambitious strategic vision whilst maintaining a link to its roots in the traditional world of pubs, Punch briefed us to reframe and reposition the brand and create […]
100 seasons of the National Football League (NFL) means 100 seasons of game winning touchdowns, fans repping their favourite teams, and unforgettable moments of celebration. From the most memorable endzone dances to a fan’s 15 seconds of fame on the jumbotron, Pepsi, the official soft drink of the NFL for more than 17 seasons, salutes […]
Londoners have been getting free advice from top experts on how to get ‘gut healthy’ with a free pop-up gut health clinic. Held on Monday September 2, the event featured Chuckling Goat founder and gut health expert, Shann Jones, giving one-on-one consultations with members of the public. There was also the opportunity to sample Chuckling […]
Cuvée Sauvage meaning ‘Wild Blend’ is a super premium Chardonnay and Pinot Noir brand from the Russian River Valley of the Sonoma Coast, California. The cool climate wine region is named after the river that meanders through this territory, stretching inland from the extreme Pacific coastline. Known for its marine influence, the fog here rolls […]
Billson’s brewery revealed the launch of Billson’s triple distilled vodka, with strategy, brand and packaging design by independent, international design agency Cowan London. This small-batch craft vodka follows the launch of two artisan gins earlier this year, continuing the journey into craft spirits production for one of Australia’s oldest drinks manufacturers. Since 2017, when they […]
Award-winning single malt Scotch whisky brand Glenfiddich has unveiled a striking new packaging design for its 12- and 15-year-old whiskies, with branding by Here Design. Building on a longstanding relationship with Glenfiddich, Here was approached to elevate and modernise the brand’s visual language and bring meaning to the core brand. The redesign needed to build […]
Blue 449 has announced the launch of Aviation American Gin’s first UK marketing campaign. The quirky gin brand, distributed by fine spirit importer Marussia Beverages and owned by actor Ryan Reynolds, is known for its tongue-in-cheek personality. The four-week campaign will focus on an out-of-home campaign which uses a combination of data sources to help identify gin and […]
Bombay Sapphire’s latest campaign continues the brand’s focus on art and creativity with #FindYourCanvas, a social art experiment that crowdsources its artists to create a robotic art installation in Los Angeles. The gin brand said the work is based on the belief that “creativity lives within us all, yet is often overshadowed by life’s responsibilities”. It […]
School editor Mark Morton teams up with Anonymous Content director Jason Koenig for the GUT Miami’s new campaign for Tim Hortons, featuring Canadian music sensation, Shawn Mendes. ‘Home is Where the Heart is’, in celebration of Shawn’s Canadian roots. The spot is out in advance of his first sold-out stadium show in Toronto on September […]