Jägermeister is building on the success of its first ever ATL campaign in the UK with a second burst of activity in February and March of this year. The ‘It Runs Deep’ campaign, originally launched in November 2012, will roll out nationally and including outdoor, print, digital and social media advertising. The campaign is built […]
BACARDÍ unveiled its latest addition to the brand’s flavored rum lineup, BACARDI Pineapple Fusion at last night’s NBA on TNT All-Star Saturday Night Party. The NBA on TNT party featured a performance by award-winning hip hop artist Flo Rida. John Legend, Ali Larter, DJ Irie, Ellie Goulding, Samantha Harris, Gloria Reuben, Spencer Haywood, Dale Ellis, […]
A few weeks after naming Daniel Bonner as Jury President for the Advertising, Interactive and Digital categories, The FAB Awards have now revealed Mary Lewis as the Chair of the The Packaging & Design Jury for the 15th Annual FAB Awards. The FAB Awards are an International Awards programme, which focus solely on work done […]
Since the launch of its first bottle of Somersby Apple Cider in Denmark in March 2008, Carlsberg Group’s cider brand has gone from strength to strength. That same year, Somersby’s Apple was launched in Norway and by early 2009, Somersby Pear was introduced in both Denmark and Norway, and later in that same year, Somersby […]
Red Bull has announced its marketing campaign for the launch of the Red Bull Editions; three new flavours (Cranberry, Lime and Blueberry) with the same vitalising effect as Red Bull Energy Drink. The introduction of Red Bull Editions to the UK will be supported with a heavyweight £3.5 million campaign to drive awareness and product […]
Dawn breaks this morning on Kickstart, an entirely new sparkling juice beverage from Mountain Dew. Whether it’s catching the first waves at sunrise, managing bumper to bumper traffic on the way to the office or hitting fresh powder on the slopes at first light, new Kickstart by Mountain Dew offers a refreshing and energizing take […]
Just in time to proudly celebrate National Girl Scout Cookie Day, the California Milk Processor Board (CMPB), the creator of GOT MILK?, and the Girl Scouts in California revealed the names and faces of the three grand prize winners of the GOT MILK? – Girl Scouts Photo Contest during unveiling ceremonies held simultaneously in Los […]
Global communications experts Porter Novelli has been named agency of record for Ole Smoky Tennessee Distillery. The agency has been charged with raising awareness for the brand among both consumers and food/beverage professionals, focusing on media relations, on- and off-premise event sponsorships and sales support. Ole Smoky is the first legal Tennessee Moonshine, and is […]
Bud Light Platinum today announced a new partnership with entertainment superstar Justin Timberlake to provide creative, musical and cultural curation for the brand. “Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I’m doing,” said Timberlake. “I’m looking forward to not only being a part of the creative process, […]
At Food and Beverage News we keep a watchful eye on our industry. So it’s only natural that we develop an opinion of certain aspects of the sector, and now we have decided to share these opinions with you our reader, in a new segment – TOP 5 That Thrive. Every bi-monthly, we will present […]