Maison Martell has unveiled its emblematic Martell XO cognac with a striking new design that further enhances its prestige. The distinctive arch-shaped bottle – so famous that, in some countries, it is referred to simply as “the arch” – has been thoroughly updated, with cleaner, more dynamic lines and refined brushed-gold trim conveying the energy […]
Let’s face it, the world doesn’t need another smoothie powder…but Dare is here to shake things up! Much more than just another smoothie powder, Dare acts as both a physical and mental motivational shake, daring us to break out of our negative routines and make every day more adventurous. Boosted with genuine superfoods such as […]
As the demand for all natural, healthy foods with provenance continues to rise, the centuries-old practice of drinking ACVs (Apple Cider Vinegars) is experiencing a popular resurgence. Japanese culture has a long history of consuming drinking vinegars as a healthy daily habit, handed down through the generations, with claims that there are multiple benefits to […]
Amazon has further established its direction of travel in the grocery sector with the launch of its premium gin brand as it diversifies its offer. Premium drink Tovess will retail for £24.99 and is described as offering a ‘smooth Mediterranean taste’ for fans of the distilled alcoholic drink. Anyone wishing to sample the Birmingham-produced beverage will be required […]
UGLY Drinks, the UK’s first unsweetened, 100% natural, fruit-infused sparkling water, announces the completion of a multi-million-dollar financing round with investors including Pentland Ventures and Steadman Partners (owned by Martin Dickie, the founder of BrewDog), amongst others. With the new investment, the British born brand will focus on expanding its presence in Europe, US sales […]
Who says nothing good happens after midnight? Just in time for the holidays, Stella Artois will introduce a brand new limited-edition seasonal beer — Midnight Lager — on Halloween night in historic Sleepy Hollow, NY, most famous for tales of its ghostly rider. The new holiday brew, a first for the brand, is a black […]
Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, announced a new partnership with Sergio Ramos, football champion and current captain of Real Madrid and the Spanish National Team. As one of the best defenders of his generation, Ramos’ ‘Be a King’ campaign, created by Deutsch New York, celebrates his stand-out career in advance of his latest […]
Hendrick’s Gin has partnered with Posterscope to celebrate the launch of its new limited-edition Hendrick’s Midsummer Solstice gin – the first innovation in Australia since launching its flagship gin over 20 years ago. Evoking Hendrick’s British heritage and association with the unusual, Posterscope has devised a unique out-of-home (OOH) campaign to bring to life the […]
Baton met puck this weekend when two cultures collided at an ice hockey match in Helsinki, Finland, where two teams battled it out to a soundtrack fuelled by an 85-strong symphony orchestra and choir. Internationally renowned conductor Nick Davies, raised the roof of the Helsinki Ice Hall, nicknamed “The Beast Cave”, on Saturday 12 October to celebrate the 200th anniversary […]
As the clocks go back and the days get shorter, Sol is inviting Londoners to come down and enjoy a Sol in the sun at UK’s first bar where the sun never sets! Between Thursday 24th and Saturday 26th October, The Sol Bar will extend the British summertime by bottling up the feel-good power of the sun […]