Carlsberg Group has updated on its journey to create the world’s first ‘paper’ beer bottle made from sustainably-sourced wood fibres that is both 100% bio-based and fully recyclable. Carlsberg has unveiled two new research prototypes of its Green Fibre Bottle, which are the first ‘paper bottles’ to contain beer. Carlsberg also announced it has been […]
Strategic branding consultancy, The Collaborators has developed the brand strategy, identity and packaging for Yorkshire’s first single malt whisky – Filey Bay from the Spirit of Yorkshire Distillery – which launched on 5th October. The objective was to create a contemporary world whisky, with a bespoke bottle structure that would be unique, distinctive, grounded and have a […]
With their range of non-alcoholic distilled spirits, Seedlip has created delicious cocktails for the last four years. Earlier this year, the launch of sister brand Æcorn Aperitifs unveiled three varieties of non-alcoholic aperitifs for the pre and post-dinner drinking occasion. Their latest release – a non-alcoholic take on the classic negroni cocktail – is the […]
Design consultancy Path has partnered with The Original Free Drinks Company in the creation of Highball, a range of alcohol-free, ready-to-drink cocktails. Debuting in the UK this month, Highball offers an alternative adult drink experience with a bold expression that rings true to classic cocktail culture. No and low alcohol is the fastest growing drinks […]
New distillery, Wildspirit, launches Wildspirit Bloody Merry Gin, with a convention-breaking brand and packaging identity by drinks design specialist Denomination. Passionate distiller and founder of Wildspirit, James Dumay, set out to fill a gap in the market for a serious gin for serious gin drinkers, but with a very unserious attitude: “We wanted to bring an […]
BACARDÍ, one of the world’s most awarded rum, announced the latest addition to the brand’s portfolio of premium rums, BACARDÍ Gran Reserva Diez, a gold sipping rum that has been barrel-aged for a minimum of ten years under the Caribbean sun. BACARDÍ Gran Reserva Diez is a Master Blender’s reserve that is matured in charred […]
Smirnoff X1 has revealed a new limited-edition flavour for this year’s day of the dead: Spicy Tamarind Vodka. Brand design agency Vault49 delivered the campaign and packaging design, inspired by Mexican tradition. After spending time with the Smirnoff X1 team in Mexico at the Day of the Dead celebrations, Vault49 created a concept that captured the vibrant, […]
Kingdom & Sparrow has rebranded one of the UK’s most celebrated heritage beer brands to help them appeal to a newer generation of beer-drinkers. Young’s, with a brewery dating back to 1831, was under pressure to revitalise and refresh. Kingdom & Sparrow was brought in to give the brand relevance in today’s market whilst maintaining […]
Smirnoff unveiled the brand’s first global campaign in over twenty-five years. “Infamous Since 1864” is an evocative homage to the colourful 155 year history of Smirnoff and the extraordinary events that led to it becoming the World’s No. 1 Vodka, enjoyed in more than 130 countries around the world today. Directed by Rupert Sanders, known for his award-winning commercial […]
Global youth marketing agency Campus Group announced the launch of this year’s Jägermeister Student Brand Ambassador (SBA) campaign to promote both new and existing products. Running until August 2020, the campaign will target 18-21-year-olds in eight major cities across the UK – Birmingham, Brighton, Edinburgh, Glasgow, Leeds, Liverpool, London and Manchester. Campus Group will be […]