Plymouth Gin has launched the first in a series of unique limited batch craft gins that celebrate the spirit of exploration, with design by London-based agency B&B Studio. Mr. King’s 1842 Recipe is a small limited batch run of only 2,000 cases, crafted by Master Distiller Sean Harrison using a reimagined original recipe from 1842 […]
Long Live The Local, the campaign which aims to promote pubs and cut beer duty, returns to celebrate the positive role that pubs play in our lives & communities – and with a stark warning of the threat facing this Great British institution. In 2018, the Chancellor listened to the voices of 116,000 people who […]
Coca-Cola wants its customers to think back to the moments and memories they associate with taking their first sip of its iconic fizzy drink. Taste is one of the strongest senses out of the five. Just placing something tasty on the tip of your tongue has the capacity to send you back to pleasant memories of […]
Desperados reached new levels of wild experimentation once again by connecting partygoers in two different apartments to create one epic house party. With nearly two in three Spaniards living in apartments, most can’t imagine hosting a house party with a dance floor big enough for all their friends. Desperados surprised guests by connecting two small […]
Global content business Beano Studios announced its partnership with Happy Monkey Drinks, with an onpack tie-in to its hit TV series Dennis and Gnasher: Unleashed! A quarter of a million Happy Monkey drinks will be redesigned to feature Dennis and Gnasher from the hit CBBC TV show Dennis and Gnasher: Unleashed! and are set to […]
Amelia Cherrill, a graphic design graduate from Norwich University has been named as the winner of the prestigious JDO RAW award – an annual competition designed to celebrate the UK’s best emerging design talent. “It was a challenging, provocative brief that clearly resonated with this year’s graduating design talent,” explains Fiona Florence, Managing Director, JDO […]
Coors Light is unveiling a new campaign that speaks to a relatable Millennial and Gen-Z truth: in an always-on, hyper-connected world, younger generations are actively seeking ways to turn off for a moment. In its first work with new creative agency Leo Burnett, Coors Light is repositioning the brand and bringing these insights to life with […]
In support of the nearly national availability of Nitro Cold Brew in the US, Starbucks has released an ad campaign called ‘Whoa Nitro.’ The first national campaign for Starbucks Nitro Cold Brew, ‘Whoa Nitro’ celebrates a beverage that needs to be seen and tasted to be believed — it’s velvety-smooth, sweet without sweetener, and creamy […]
VOSS Water recently announced its strategic partnership with global entertainment icon, entrepreneur and VOSS loyalist, Dwayne ‘The Rock’ Johnson. Johnson, who acquired a stake in VOSS, will serve as a true brand partner and strategic advisor as the brand innovates and continues expansion into new international territories, including China, as well as new product categories, […]
British manufacturer Dualit recently developed a range of Compostable Coffee Bags, a quick, mess-free way to make delicious tasting coffee. To bring this innovative solution to market, they turned to their creative partners at Path to design packaging for this new range as well as Dualit’s new One Cup Filter Coffee range. The challenge was two-fold: […]