Bacardi-owned MARTINI announced the launch of MARTINI TIME – a new, fully-integrated brand campaign that will be executed through-the-line from early April. At the heart of the new campaign is the brand’s belief in the power and importance of time spent with friends. MARTINI has invested $15m across advertising, PR and social media in Europe, […]
For seven seasons, Game of Thrones fans have watched characters lie, steal, bleed, kill, and sacrifice everything for the Iron Throne. Now, Mountain Dew makes the ultimate sacrifice For the Throne – its name. The brand will remove its iconic neon green “face” revealing a stark white, brand-less can – “A Can Has No Name.” […]
Michael David Winery announced the launch of their interactive face filter app, Freakshow Maskerade, which allows users to become their favourite characters from the wildly successful Freakshow wine brand and enter to win their way onto the wine label. “While Augmented Reality has made its place in the wine industry, we really wanted to use […]
Bacardi-owned MARTINI has announced the UK launch of MARTINI Fiero, a bold new entry to the summer drinks market designed to attract a younger adult audience. With a significant investment of £2 million behind the brand in its first year alone, MARTINI Fiero represents the biggest new product launch MARTINI has undertaken in recent years. […]
Bombay Sapphire, one of the world’s leading premium gin brand announced a new product launch – Bombay Sapphire Limited Edition: English Estate –a unique London Dry Gin that draws inspiration from the landscape surrounding the Bombay Sapphire Laverstoke Mill Distillery in Hampshire, United Kingdom and will be available for a limited time only from April 2019. […]
On a day comprised of pranks and trickery, Mike’s Hard Lemonade is speaking the truth when it comes to happiness. On April 1, the brand announced a summer campaign—The Brighter Times—to celebrate the third year of its “Drink on the bright side” mantra. The Brighter Times, created to combat ongoing news fatigue and instead remind people […]
Petits Filous is launching its first ever mess free drinkable yogurt with a convenient sports cap. The innovative design means kids can enjoy delicious and nutritious yogurt without any spillages. Launching this month in Strawberry and Vanilla flavours, it is the first time a mess free sports cap has been used on children’s yogurt in […]
An elegant woman walks into a bar. She sits at a stool and scans the labels of the bottles in front of her. Suddenly a man appears, dressed in a sharp navy suit. He’s holding a couple of glasses of a spirit on ice. He passes her one and she smiles appreciatively. They clink glasses […]
Desperados reached new levels of wild experimentation once again by redesigning the concept of a house party and proving amazing things can happen when you unplug and let go. This is the first event of ‘Epic Parties Imagined by You’, a yearlong series of acts where Desperados looks to consumers to ignite the party spirit by collecting […]
One of the UK’s favourite cider, Strongbow, is launching a new master brand campaign that celebrates people from all walks of life coming together in the great British pub. Two friends passionately perform the 80s classic ‘Together in Electric Dreams’, and the powerful one minute spot builds to a spine-tingling crescendo as the locals all […]