Launching with Global Brand Ambassador and F1 driver, Charles Leclerc ahead of the Singapore Grand Prix, Chivas Regal Crystalgold is a crystal-clear, ultra-smooth spirit offering mixability, craft and flavour. Luxury Scotch whisky brand, Chivas Regal today announces the global launch of its groundbreaking spirit innovation, Chivas Regal Crystalgold – defying what you think you know […]
Premium Pie Maker Higgidy to Serve Up Pies and Sides in London Pub Takeover Higgidy, the maker of delicious Pies, is opening a Pub, “The Higgidy Arms” – a dedicated pub for pies lovers – for one day only, at lunchtime on Thursday October 23rd. ‘The Higgidy Arms’ will offer hungry lunchtime diners the chance […]
Start-ups and SMEs can only succeed if supported by learned voices within the food and drink arena. For all their outer confidence and ‘take on the world’ bravado, no-one under-estimates the multi-layered ‘plate spinning’ complexity a new entrant faces carving out a distinct niche and standing one’s ground in the face of fast response brand rivals […]
Fred & Farid Shanghai’s “Barely Noticeable Promotions” Rewards Attentive Consumers Through NFC-Enabled Street Posters Budweiser China has launched an unconventional campaign that transforms a minor packaging change into an interactive consumer experience. The brand’s “Barely Noticeable Promotions” campaign highlights a subtle shift to a deeper red shade through discovery-based street marketing, challenging traditional approaches in […]
NON-SWEET DRINK BRAND INCREASES DISTRIBUTION This month CANS, the new unsweetened carbonated soft drink brand, is celebrating a host of new wins. On a mission to create the ‘non-sweet’ category, the fledgling brand first came to the UK market in March, initially launching with a D2C offering; CANS.co.uk. Making significant headway with independents, September will also […]
Award-winning experiential agency, Hot Pickle unveils Hot Pickle Innovation Lab, a bold new innovation division dedicated to tackling some of the most pressing challenges and opportunities shaping the future of food culture. A long time coming… The Hot Pickle Innovation Lab has been quietly developing over the past decade, delivering major insights and innovation projects for world-leading brands including Hello […]
Clipper Teas, the number one UK tea brand for Fairtrade tea, is partnering with the Fairtrade Foundation for their Do It Fair’ campaign for Fairtrade Fortnight 2025. The annual celebration, which this year runs from Monday 22 September to Sunday 5 October, aims to advocate for a fairer system by telling the stories of the people […]
AI-Powered Experience, Delivered Through SMS or Online Chat, Inspires Creativity and Celebrates Cocktail Craftsmanship Weber Ranch 1902 Vodka, the innovative new vodka brand distilled exclusively from 100% Blue Weber Agave, has launched “Tex,” a groundbreaking new tool that combines professional mixology expertise with the intelligence of AI – delivered right through SMS text or online […]
New oat drink range focuses on clean, organic and gluten free ingredients Leading natural food brand, Kallø, is making its debut into the fast-growing dairy-alternatives category, with the launch of two new premium organic oat milks – a Gluten-Free Oat Milk and an Oat and Protein Milk. Both SKUs are made with minimal ingredients and processing, […]
San Francisco-based branding and design agency Voicebox Creative has announced its packaging redesign for Dole‘s line of chilled 100% fruit juices. With a modernized visual identity, the updated branding celebrates the juice company’s storied heritage of farm-fresh produce while strengthening its presence in an increasingly crowded juice aisle. Dole tasked Voicebox with a refresh that […]