In today’s world of overflowing social media feeds boasting trendy beverages, staying hydrated has never been more important. But let’s face it, plain water, while essential, isn’t always the most exciting choice. Sugary drinks marketed as “healthy” often come loaded with artificial ingredients, leaving consumers wanting healthy options without sacrificing flavor. Enter Buddy, the water […]
Global beverage branding specialist Thirst has created a masterbrand identity for Brooklyn Brewery, enabling global cohesion while retaining the legacy brand’s bold iconicity. Thirst maintains a long-term creative partnership with Brooklyn Brewery, alongside partner Carlsberg Group. The global drinks specialist has already created the positioning and identities for Brooklyn Pilsner and Pulp Art, as well […]
Innovative smoothies and soups in SIG SmileSmall carton packs ITO EN, a key player in Japan’s beverage industry, innovates the market with the launch of two premium beverages with bite-sized pieces in SIG SmileSmall carton packs, made possible by the SIG Drinksplus technology integrated in the SIG SmileSmall 24 Aseptic filling machine. The two new […]
Premium milkshake brand, Shaken Udder, launched a new marketing campaign on Monday 20th May that injects light-hearted fun into common ‘grown-up-isms’ including office-talk, such as “by end of play”. The campaign showcases the brand’s core range of on-the-go 330ml milkshakes that come in seven different flavours including Chocolush, Vanillalicious and Strawberry Dream. The creative shows […]
With Ready to Drink Coffee trending, Lost Sheep Coffee – the brand behind the UK’s first speciality grade airtight Nespresso Compatible Eco Pods – is launching a new range of barista quality, speciality grade ready to drink canned iced coffees that can be traced from farm to can. The New! Lost Sheep Coffee Iced Latte […]
Creative activation from Absolut Vodka & SPRITE, the latest innovation from The Coca-Cola Company and Pernod Ricard, shows Londoners they don’t need reservations, invites, or wristbands to pull off the perfect hangout. They’ll just need a blanket. No plan? No problem, as Absolut Vodka & SPRITE transformed billboards around Clapham Common, London, into giant 32-sheet […]
The Wrexham Lager Beer Co, the oldest lager brewery in Great Britain, has today announced the relaunch of its premium pilsener to join the brand’s existing line-up of traditional lagers. The family run business has reintroduced its 4.6% ABV pilsener style lager which is brewed locally in Wrexham using its original recipe. Using premium German […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 26th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
In response to growing demand for ready-to-drink (RTD) brands, female founder Ellie Farrer has launched the UK’s freshest summer drink, NAUGHTEA, with her agency ICONIC, which she co-founded along with James Kirkham, acting as a marketing partner to accelerate the new brand’s success. Already on sale at music venue Unit 58 in Tottenham, NAUGHTEA provides […]
New campaign from Preacher helps hard seltzer drinkers have their best day in the sun Just in time for summer, High Noon, the #1 spirits brand by volume in the US (besting Tito’s again in 2023), is doubling down on its Sun’s Up creative platform and lifestyle with a new integrated national campaign from AOR […]